NetSuite Blog

Everything listed under: Advertising Media and Publishing Industry

  • A Limitless Creative World – Advertising, Media & Publishing Guide to SuiteWorld 2017

    Over the past year, NetSuite has invested thousands of hours of time and resources into building out our Advertising, Media and Publishing (AMP) vertical. SuiteWorld 2017 is indicative of that trend, and this year we will have our first ever dedicated industry keynote. Aside from the industry specific keynotes, we have 175+ sessions over the three days, allowing each attendee to create their own SuiteWorld experience.

  • Forthea Elevates its Commitment to Client Transparency with NetSuite’s Unified CRM, Financials and Project Management

    For a company operating in the sometimes opaque world of marketing services, Forthea had its work cut out for itself—building a company based on transparency with its clients. Named for both Fortuna, the goddess of luck and fortune, and Thea, the goddess of wisdom, the Houston-based internet marketing firm saw rapid growth thanks to the strategy that put an emphasis on clearly communicating value to clients in an industry that can be overwhelming for the uninitiated.

  • SheKnows Media Consolidates Multiple Systems onto NetSuite OneWorld Extends Leadership in Women’s-Focused Digital Publishing

    SheKnows Media built its growing women’s-focused digital publishing empire on the foundation that it knows its voice and its impassioned audience. It’s a promise that has kept advertisers flocking to SheKnows Media properties that reach more than 70+ million unique visitors every month.

  • A Flexible Business Workflow Platform is no Longer a ‘Nice to Have’ in the World of the Modern Ad Agency

    Agency competition was stiffer in 2016 than ever before, and clients have become well aware of their position of power. Furthermore, the number of account reviews and disruption caused in part by the K2 Report from the Association of National Advertisers, which revealed numerous non-transparent business practices, including cash rebates to media agencies, has created both more uncertainty and opportunity in the marketplace.

  • Top Trends for Media, Publishing and Entertainment in 2017

    Perhaps no industry has been affected so deeply, so rapidly by the cloud economy as media, publishing and entertainment. Barriers to entry are down and talent abounds. In 2017, we can expect that change will continue as consumers will be flooded with rich content and an array of choices on how to consume and pay for it.

  • The 5 Biggest Trends in Advertising 2017

    Advertising in 2017 will continue to see the wholesale upheaval that is pressuring agencies to adjust traditional business models and rethink operations. Already, the shift from brand-building traditional advertising to metric-driven digital advertising is in full motion. Agencies are building a talent pool that map to client opportunities.

  • NetSuite Deepens Vertical Industry Commitment with Software for Apparel, Footwear and Accessory Retailers, Advertising Agencies and Campus Bookstores

    Given the recent acquisition by Oracle, the NetSuite Global Business Unit now has an even greater breadth of resources and greater depth of domain knowledge about the demands of vertical industries and the segments within them. Combining these resources with NetSuite’s 18 years of experience in building a system to run a business from the cloud gives us the opportunity to move quickly to address new industry segments. 

  • Putting Data at the Heart of the Agency

    Advertising agencies operate in a world of shifting currents — one where clients, internal teams, competitors and technology present ever-changing targets.In fact, change is happening so fast today that there is no single answer — no silver bullet — that agencies can look into in order to keep up. Instead, they need to be working on several fronts. 

  • Balancing Risk and Reward in Ad Agency Global Expansion

    Many advertising and marketing agencies are enticed by the prospect of going global. Firms can enter new markets and open new revenue streams with a presence in Europe, the Americas, Asia, Australia or Africa and the Middle East. They can service multinational clients and build a marquee brand image.