Everything listed under: advertising-media-and-publishing-industry

  • NetSuite Deepens Vertical Industry Commitment with Software for Apparel, Footwear and Accessory Retailers, Advertising Agencies and Campus Bookstores

    Given the recent acquisition by Oracle, the NetSuite Global Business Unit now has an even greater breadth of resources and greater depth of domain knowledge about the demands of vertical industries and the segments within them. Combining these resources with NetSuite’s 18 years of experience in building a system to run a business from the cloud gives us the opportunity to move quickly to address new industry segments. 

  • Putting Data at the Heart of the Agency

    Advertising agencies operate in a world of shifting currents — one where clients, internal teams, competitors and technology present ever-changing targets.In fact, change is happening so fast today that there is no single answer — no silver bullet — that agencies can look into in order to keep up. Instead, they need to be working on several fronts. 

  • Balancing Risk and Reward in Ad Agency Global Expansion

    Many advertising and marketing agencies are enticed by the prospect of going global. Firms can enter new markets and open new revenue streams with a presence in Europe, the Americas, Asia, Australia or Africa and the Middle East. They can service multinational clients and build a marquee brand image.

  • Global Media Company Outgrows Legacy Sage System, Reaps Rewards of the Cloud

    Start-up companies oftentimes have a distinct advantage over established competitors. They are not held back by legacy investments made in on-premise financial software and have typically invested in flexible, cloud-based solutions from the start or moved on quickly from entry-level accounting systems.

  • Top Four Takeaways for Publishers from DigiPub NYC

    DigiPub NYC returned this year with a tone of maturity and innovation. Unlike previous years at DigiPub—where “programmatic” reigned over the discussion or “native advertising” was hailed as a dominating factor in the market—there were a series of presentations that spoke to how publishers are differentiating themselves in the marketplace with their own strategies, some niche, some not-so-niche.

  • K2 Rebate Collection Report Highlights Need for Better Agency Production and Financial Platforms

    The recent report from the Association of National Advertisers, which found that rebates, including "cash rebates," and "other non-transparent practices" are pervasive in the U.S. media buying ecosystem, stirred up more than just specific worries on media, it hurt the relationship between brands and agencies. It's a relationship that is often strained in the face of discount-oriented procurement officers and margin-owning client finance agency resources.

  • Two Steps to Improve Agency Margins by Eliminating Freelancer Overruns

    It's a refrain we hear again and again, “if it weren’t for the freelancer rates, we’d be well within budget.” It’s painful to hear that delivering a successful product to the customer can mean sacrificing margins and the business. Client demands are pushing agencies to the edge of margins for their project work and that means hitting deadlines any way possible. 

  • Every Day Can Be SuiteWorld: Let’s Keep the AMP Fire Going

    SuiteWorld 2015 last month in San Jose, Calif. was a showcase for our customers. Throughout the event, innovative companies shared how they are using NetSuite to transform their businesses and to lead disruption in the vertical markets they serve.

  • Advertising and Finance Experts Discuss Need for Transparency at ANA Show

    Brand/Agency negotiations are at the front of the conversation. "Buyer beware" isn’t how corporate marketing managers have traditionally thought of their ad agencies. But marketers have been asking tough questions, especially amid talks of ad fraud and recent charges of pervasive agency kickbacks

  • Overcoming Ad Agency’s Main Challenges with Cloud SRP

    Advertising is a highly creative -- and highly competitive -- field.  A quality campaign can make or break an advertising agency's reputation, but it won't keep it in business unless that agency also knows how to manage their team, hit deadlines, adhere to tight budgets, and give clients the visibility into the status of their projects that they crave.Fortunately, most of this operational side of advertising can be handled by cloud-based, Services Resource Planning (SRP) software. &nbs...