Cloud computing offers a huge opportunity for the UK’s channel community. As adoption of cloud services grows and grows in all kinds of businesses around the globe, the cloud can be a remedy to concerns about the economy (including factors such as the rise in VAT) and dwindling demand for on-premise software. By moving into the cloud, resellers can build valuable recurring revenue streams and capitalise on development platforms, like our own SuiteCloud, which can specialise and differentiate them from their competitors. However, the problem for some resellers has been getting into the cloud in the first place. That’s why we’re so happy to bring our SP100 channel programme to the UK.
The SP100 programme arrives in the UK following great success on the other side of the Atlantic over the last year. It’s designed to get UK channel businesses up and in the cloud as quickly and painlessly as possible, with some revenue incentives that are pretty tough to beat. With SP100, we give resellers a 100% margin payment offer on first year license subscriptions, plus training, go-to-market resources and lead generation support through our SuiteStart service. The 100% margin offer in particular lets channel businesses cover any investment they need to up-skill and prepare their staff for selling cloud services, meaning they can move to the cloud with minimal effort and risk. The press release, which you can read here, explains how UK resellers including Suprasoft have already benefitted from the scheme.
New research just released by IDG predicts huge growth in demand for cloud this year while on-premise continues to stagnate. So for any channel businesses yet to make the jump, the time to do so is now – and SP100 can help them to achieve it.
-Merrill Kindred, EMEA Channel Director