Boldly Go Where No Retailer Has Gone Before… or Be Left Behind

 Posted by Branden Jenkins, GM of Global Retail, NetSuite

    The USS Enterprise, Star Trek

“Space: the final frontier. These are the voyages of the Starship Enterprise. Its five-year mission: to explore strange new worlds, to seek out new life and new civilizations, to boldly go where no man has gone before.” -Captain James Tiberius "Jim" Kirk

All the Star Trek fans out there, no doubt recognize the above quote as the infamous introduction of many Star Trek television episodes and films from 1966 onward. When thinking about the state of the current retail industry, this famous quote immediately came to my mind, “to boldly go where no man has gone before.”

Why? Because, like the Starship Enterprise who’s five-year mission led the crew to many strange new worlds, successful retailers today are also boldly going where no others have gone before. They are on a mission. A mission to transform and innovate in order to keep up with the expectations of today’s omnichannel shoppers.

If they don’t, they risk falling behind or becoming obsolete.

In the annual RIS Retail Technology Study, Gartner’s Jeff Roster, the principal analyst for the report, confirmed this when he said, “the future will be won by retailers who are bold enough to risk leveraging the potential that technology can unleash.”

If you are a retailer on a mission to transform your business and not afraid to boldly go where other retailers have gone before, then I invite you to join me for an informative webinar on Wednesday, April 1st at 2:00 p.m. EST, along with Jeff Roster and Joe Skorupa, Editorial Director for RIS News, as we discuss the major risks and challenges facing retailers today and how those who are willing to push beyond their limitations to innovate and differentiate will find epic success.

During the 60-minute webinar, Roster will also reveal the key findings included in this year’s 25th Annual RIS/Gartner Retail Tech Trends Study including:

  • The top 10 major strategies retailers are planning right now in 2015, including network security and payment technologies
  • The top 10 major technologies that retailers are deploying right now in 2015, including, near-field communication and mobile POS
  • The Top 10 challenges over the next three years, such as increasing customer engagement and data security
  • IT budget projections and trends
  • And the growing importance of marketing technology support.

Don’t miss out! Register today.

Webinar Details
Date: Wednesday, April 1, 2015
Time: 11:00 – 12:00 p.m. PST/ 2:00 – 3:00 p.m. EST



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