Customer Commerce: Build Your Business Around Customers, Not Channels

Posted by Lisa Schwarz, Director, Ecommerce Marketing for NetSuite

Today’s B2C and B2B customers expect highly consistent and personalized shopping experiences, regardless of channel or touchpoint. Yet most businesses don’t have the infrastructure to provide an omnichannel customer view.

Usually, those companies are burdened with a mix of legacy systems that are siloed and produce redundant data. They lack the real-time inventory visibility and order management across channels that are needed to offer customers a “buy anywhere, get anywhere” experience. Trying to synchronize critical inventory and customer data with customer facing systems is almost impossible and can result in business inefficiency, customer frustration and brand discontent.

It’s time for businesses to build their commerce platform around their customers with an infrastructure that unifies business applications and the data that feeds them to create a seamless, channel-agnostic, personalized shopping experience.

During IRCE 2014 in Chicago taking place June 10-12, NetSuite will be showcasing in its booth (#401), how businesses are leveraging its cloud-based platform to deliver a seamless omnichannel experience with a single, integrated commerce solution.

To learn more about NetSuite at IRCE, please visit www.netsuite-irce.com.

In addition to the hands-on demos of ecommerce, POS, CRM, order management and financials that will be offered at booth #401, NetSuite representatives will be giving several special scheduled presentations entitled “Customer Commerce: Build Around Your Customer, Not the Channel.” These 15-minute presentations will explain how merchants can build businesses that focus on the needs and preferences of their customers and deliver a seamless omnichannel experience.

The presentations are scheduled to take place:

  • Tuesday, June 10 at 5 p.m.
  • Wednesday, June 11 at 10 a.m., 12:30 p.m. and 5 p.m.
  • Thursday, June 12 at 10 a.m. and 12:30 p.m.

We are also thrilled that there will be a number of NetSuite customer executives from a variety of industries including manufacturing, distribution, and retail who will be speaking at the conference. These customers and sessions include:

GoPro (www.GoPro.com), manufacturer of the world’s most versatile cameras, will be presenting, “How Mobile Is Reshaping B2B Processes” Thursday, June 12, 3:30–4:00 p.m. Stephen Baumer, CTO of GoPro, will outline how retailers are ditching antiquated pen-paper-fax ordering processes in favor of mobile devices that serve as portals to a vast array of products and suppliers.

Tacoma Screw Products (www.tacomascrew.com), an industry leader in the distribution of fasteners, tools, maintenance, shop and industrial supplies will be presenting, “Master B2B to Reach New B2C Shoppers and Markets” Thursday, June 12, 2:45–3:15 p.m. Eric McGregor, Manager, Ecommerce, Operations Support, will discuss how the fasteners and hardware merchant has netted gains in B2C sales after enhancing its website to accommodate B2B customers.

Jimmy Jazz (www.jimmyjazz.com), a multichannel retailer of streetwear and footwear brands will be presenting, “Do the Homework: 7 Questions to Ask Before Entering a Market Abroad” June 11, from 4:00–4:45 p.m. David Wachter, EVP, GM, Digital Division, will share the footwear and apparel retailer’s journey to expand its business globally and key questions they asked and addressed along the way.

With Great Knowledge Comes Great Giveaways

Don’t miss out. Sign up now to schedule a personalized demo or to attend a scheduled presentation at our booth. Plus, enter for a chance to win a GoPro HERO3+ camera.

We hope to see you in Chicago!

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