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How Outdoor Voices Got Its Supply Chain In Order So It Could Focus On Its Customers

Posted by Kendall Fisher, Executive Producer and Host of The NetSuite Podcast

Tyler Haney founded her activewear apparel company, Outdoor Voices, in 2014 with a mission to get the world moving.

She envisioned a brand built for the everyday recreational enthusiast, rather than the “stronger, harder, better, faster” mentality championed by athletes—a brand that could grow with different communities across different cities, be it in hiking or bird-watching, jogging or dog-walking. From product designs to social media content, right down to the choice in models and shop décor, Outdoor Voices is a community-led brand. 

Outdoor Voices’ goal of freeing fitness from performance filled a hole in the activewear industry, resonated with a nationwide community of recreationalists and elevated the company to massive growth within just a few years. 

However, as any high-growth business experiences, Outdoor Voices was challenged with upholding this mission as it struggled with its operations, gathering the right data, planning for the future and successfully scaling at such velocity. 

After running on systems that put Outdoor Voices out of commission for days at a time, VP of Operations, Nate Peterson, and VP of Technology, Kevin Harwood, set out to find a business management solution aligned to the company’s priorities and pain points. 


Peterson and Harwood join us on this episode of “The NetSuite Podcast” to explain why Outdoor Voices ultimately decided to implement Oracle NetSuite for order-to-cash, procure-to-pay, inventory management and financials. They then reflect on how this decision enabled leadership to focus on its mission and the “things that are important to the customer, not important to the supply chain.” 

Listen to the full episode on Apple Podcasts, Soundcloud and YouTube.