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How Steiner Sports Manages Over 2,000 Athletes & $20 Million of Inventory

Posted by Kendall Fisher, Executive Producer and Host of The NetSuite Podcast

Steiner Sports doesn’t have time to focus on its systems.

In case you missed the article earlier this year, Steiner Sports is a $50 million sports marketing corporation with two lines of business. On the B2B side, the company utilizes the power of sports marketing to create one-of-a-kind networking events for businesses with some of the greatest athletes of all time. On the direct-to-consumer side, Steiner Sports maintains the title as the leading producer of authentic, hand-signed collectibles.

Today, the company works with over 2,000 athletes across the globe and more than $20 million worth of inventory. And it’s not slowing down anytime soon.

In fact, we sat down with Steiner Sports COO and CMO, Kelvin Joseph, to find out how the corporation continues to focus on growth, despite its many branches.


“We’re powered by NetSuite, and that’s how we keep track of all of our inventory,” he said. “It connects both of our businesses…the merchandising business and the sports marketing business. And it all comes together under NetSuite.”

But it wasn’t always this easy.

Joseph breaks down the former systems Steiner Sports used to run—including Epicor and Microsoft Dynamics—which the company ended up outgrowing due to the “Frankenstein-like” patching (as Joseph described it) for all of its necessary customizations.

Watch the video above to find out how NetSuite helped Steiner Sports overcome those customization challenges and connect the two lines of business to enable further growth.