NetSuite Blog

How We're Supporting the Growth Ambitions of Customers in EMEA

Posted by David Turner, Senior Marketing Director, EMEA, Oracle NetSuite

Since we were acquired by Oracle at the beginning of the year, our mission to help you grow a business hasn't changed. What has changed is that we have more resources to help you do that.

But there are challenges to growing a business. Siloed data, complex compliance requirements and systems that don't talk to each other, all create a lack of visibility across organisations. At NetSuite, we want our systems to help you crush these barriers to growth.

With over 40,000 organisations and subsidiaries using NetSuite to run their mission critical business processes globally, we have been committed to helping more businesses to transform their business across EMEA. 

Strengthening our local presence and capabilities in EMEA has been a major focus in 2017 as we look to explosively grow in the region. To grow, to expand, to dominate - we have to act globally, but be local.

Complete NetSuite business units have recently been established in the Netherlands, Sweden and Germany, new operations in the Middle East, South Africa and Israel along with continued growth in the UK as part of the first phase of this expansion.

Since January 2017, we've quadrupled our sales operations in EMEA and plan to open a new data centre in Frankfurt next year. I've never seen so much focus, effort and support in what we're trying to do, but EMEA is a massive market for us - we have to commit.


More localised functionality has been added for the Nordics, Benelux and Southern Europe to improve auditing and provide more financial control across multiple jurisdictions. And we've localised NetSuite OneWorld to meet business requirements, tax and regulatory compliance in Spain and Portugal.

Along with our localisation efforts, we've developed SuiteSuccess, a unified industry cloud solution that combines the power of the NetSuite platform, our two decades of implementation experience, and a new customer engagement model.

There are four elements that make up SuiteSuccess implementation. The first is 'build', which refers to the new features and functionality we are constantly adding to our platform. Whether it’s professional service automation, business intelligence or ERP, we're building more features than ever.

The next element is 'engage', which describes how we work with organisations from the beginning of the sales engagement. We pre-build industry-specific practices, processes and knowledge into workflows, reports, dashboards and KPI metrics to address the business challenges customers face in their specific sector, then work with them during the sales cycle to tailor that to the organisation. Having this functionality built into the platform means customers don't have to start from scratch when they come to implement NetSuite.

The third 'consume' element of SuiteSuccess is about providing an intelligent staged approach to getting customers in a position to access the capabilities of NetSuite. With implementation fatigue a common complaint for businesses, the NetSuite Stairway approach aims to help customers achieve a faster time to value.

Finally, the 'optimise' element of SuiteSuccess is about tweaking technology to fit customer needs as part of an ongoing relationship. This approach has been successful already, with early SuiteSuccess implementations reducing go-live time by 60 per cent and lowering implementation costs by 18 per cent.

We've just announced the first SuiteSuccess solutions offered in EMEA: SuiteSuccess Financials First Edition and SuiteSuccess for Wholesale Distribution Industry Solution, which are now available in the UK and Ireland.

By putting in place more local support and capabilities across the EMEA region, we're driving the growth of a much wider range of businesses in more countries. Added to that, we're helping customers access NetSuite capabilities faster and more efficiently via SuiteSuccess, delivering the business transformation that will fuel growth now and in the future.