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MTB Direct Rides Toward Global Expansion in the Mountain Biking Industry. Here’s How.

Posted by Kendall Fisher, Executive Producer and Host of The NetSuite Podcast

MTB Direct was the first online bicycle retailer out of Brisbane and quickly grew into Australia’s No. 1 ecommerce source for mountain biking parts and pieces. 

But the company has big plans to grow far beyond the land down under.

Co-founders Jen Geale and Michael Geale launched MTB Direct in 2012 with a goal to sell upwards of 30 thousand products for their loyal customer base in Australia. Fast forward to 2019, and the duo has their eyes set on international expansion with continued excellence in customer service. Thus, MTB Direct’s employees work remotely all over the world, allowing them to serve customers in all geographies at all times of the day. 


However, the company couldn’t make this work without a proper cloud-based business management solution, offering flexibility while also providing visibility for full control.  

Watch the video above to find out the challenges MTB Direct faced with previous business management tools, and why the company ultimately chose to partner with Oracle NetSuite.