Posted by Tony Kontzer, Guest Blogger
Already a powerful presence in the retail world, cloud
pioneer NetSuite on Tuesday upped the ante by introducing SuiteCommerce
InStore, a new omnichannel point-of-sale solution that integrates the online
and in-store customer experience.
While customers will be able to seamlessly blend their
online and in-store shopping experiences, InStore also will give store
employees access to the latest inventory data as well as customers' online and
in-store transactional and behavioral histories. The result will be improved
customer engagement and increased sales.
platform you use to deliver ecommerce experiences is the exact same platform
you use to deliver in-store experiences," NetSuite CEO Zach Nelson said in
announcing InStore during his keynote Tuesday at SuiteWorld. "This is the
You'll certainly get no argument from Kadima Lonji, global
CTO of Billabong. The iconic surf apparel brand has been furiously
restructuring itself with a new
management team that's been held back by an antiquated IT environment.
Thanks to an aggressive acquisition strategy, the company found itself relying
on separate ERP, ecommerce and point-of-sale systems for each global region.
And that's only the tip of the iceberg.
"We have so
many systems, and they seem like they're connected, but in reality, it's
hundreds of little integrations," Lonji told thousands of SuiteWorld
attendees in joining Nelson on stage for his keynote. "Managing all those
integrations is a challenge."
In today's fast-moving business environment, Lonji said, that
hodgepodge of systems simply won't cut it.
"The problem we're trying to solve is around inventory,
the customer experience and going global," he said. "A platform that
can solve all of these things is critical."
For example, Lonji said that Billabong has been unable to
help in-store customers find colors or sizes of products not in stock in that
particular store. If NetSuite's technology can help save just one sale a day in
each store by providing access to that kind of data, the company would generate
an additional $13 million in revenue each year.
Enter NetSuite. Billabong already plans to deploy
SuiteCommerce InStore to power its revamped omnichannel commerce environment.
InStore will allow the company to unify online commerce for both the business-to-business
and business-to-consumer channels, retail point-of-sale systems and call center
operations across its 10 brands, all in one tightly integrated, cloud-based
"The capabilities of this new technology are
amazing," said Nelson. "It's a full featured point-of sale, but not
coupled with your Web site. It is
your Web site."
NetSuite SuiteCommerce InStore is available immediately in
the U.S. at a monthly cost of $39 for each named store associate. International
releases are planned for early 2016.
Posted on Wed, May 6, 2015
by Tony Kontzer filed under