NetSuite Blog

Everything listed under: Advertising Media and Publishing Industry

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    How The Second City is Growing Beyond the Stage, Bringing More Laughter to More People

    Using the right technology and business processes have contributed to the success of improvisational comedy troupe, The Second City. Learn more. 

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    SheKnows Media’s Tool for Growth: Girl Power

    Learn how SheKnows Media navigated three separate acquisitions and continued to grow and inspire.

  • Audiovisual Marketing and IoT Converge to Drive Massive Growth for Spectrio

    Spectrio, a top audiovisual marketing provider, leverages new technology to drive growth and innovation for their customer base.

  • Q&A Blog Series: Prophet - The Strategic Consultancy Turns An Issue Into Profit

    After talking with Jeani Vance, CIO of Prophet, we discovered the company who helps its clients find better ways to grow through brand & experience, digital transformation and growth acceleration, needed help of its own. Read this Q&A to learn more.

  • Top Technological Realities of Ad Agencies

    A lack of modern technology presents key problems for advertising agencies today. Learn more about the technological realities of ad agencies and how to solve key problems facing the industry. 

  • The Agency Guide to Delivering Better Performance and Cost Transparency

    Today’s consumers demand personalized content and marketing that is custom tailored to their needs delivered when, where and how they want it. These dynamics place agencies and marketing services companies under tremendous pressure to deliver creative ideas to clients while providing the performance and cost transparency to back it all up. 

  • Q&A Blog Series: CSM Motorsports Shoots and Scores with NetSuite

    Greg Nordhoff, CFO gave us the run down on his company, CSM Motorsports (formerly Just Marketing), and the issues it faced prior to selecting NetSuite as its global financial solution. CSM Motorsports specializes in sports marketing and activation. The company is focused specifically on guiding brands through the world of motorsports, including brand activation at sporting events along with providing hospitality and digital communications.

  • Three Key Takeaways from the Austin Publishing Summit

    The Austin Publishing Summit focused on several major changes in media and publishing that have been brewing over the past decade. We heard from media companies of all types. Although no two businesses were alike in their product offerings, everyone agreed on the challenges and future of the media industry. In today’s world, publishers know very little about their audiences because their content is distributed through so many different channels.

  • Turnover Continues to Cost Ad Agencies

    Employee turnover at ad agencies may be a fact of life, but it begs one question, why does it happen and what does it really mean?While agency turnover will always exist, there are ways to curb it to strengthen employee engagement and the bottom line. Agencies themselves are often the cause of the turnover. A big new client can result in a hiring spree, or in turn, losing a big client can bring on restructuring.