Everything listed under: Advertising Media and Publishing Industry

  • SheKnows Media’s Tool for Growth: Girl Power

    Learn how SheKnows Media navigated three separate acquisitions and continued to grow and inspire.

  • Audiovisual Marketing and IoT Converge to Drive Massive Growth for Spectrio

    Spectrio, a top audiovisual marketing provider, leverages new technology to drive growth and innovation for their customer base.

  • Q&A Blog Series: Prophet - The Strategic Consultancy Turns An Issue Into Profit

    After talking with Jeani Vance, CIO of Prophet, we discovered the company who helps its clients find better ways to grow through brand & experience, digital transformation and growth acceleration, needed help of its own. Read this Q&A to learn more.

  • Top Technological Realities of Ad Agencies

    A lack of modern technology presents key problems for advertising agencies today. Learn more about the technological realities of ad agencies and how to solve key problems facing the industry. 

  • The Agency Guide to Delivering Better Performance and Cost Transparency

    Today’s consumers demand personalized content and marketing that is custom tailored to their needs delivered when, where and how they want it. These dynamics place agencies and marketing services companies under tremendous pressure to deliver creative ideas to clients while providing the performance and cost transparency to back it all up. 

  • Q&A Blog Series: CSM Motorsports Shoots and Scores with NetSuite

    Greg Nordhoff, CFO gave us the run down on his company, CSM Motorsports (formerly Just Marketing), and the issues it faced prior to selecting NetSuite as its global financial solution. CSM Motorsports specializes in sports marketing and activation. The company is focused specifically on guiding brands through the world of motorsports, including brand activation at sporting events along with providing hospitality and digital communications.

  • Three Key Takeaways from the Austin Publishing Summit

    The Austin Publishing Summit focused on several major changes in media and publishing that have been brewing over the past decade. We heard from media companies of all types. Although no two businesses were alike in their product offerings, everyone agreed on the challenges and future of the media industry. In today’s world, publishers know very little about their audiences because their content is distributed through so many different channels.

  • Turnover Continues to Cost Ad Agencies

    Employee turnover at ad agencies may be a fact of life, but it begs one question, why does it happen and what does it really mean?While agency turnover will always exist, there are ways to curb it to strengthen employee engagement and the bottom line. Agencies themselves are often the cause of the turnover. A big new client can result in a hiring spree, or in turn, losing a big client can bring on restructuring.

  • Three Key Takeaways from the FOLIO: SHOW 2017

    The 2017 FOLIO: SHOW brought media, publishing and ad-tech businesses together in New York City for three days of stimulating content and conversations about the changing state of media. It’s clear that the industry is moving and changing faster than ever before, and that adapting to change is no longer an option, but rather it’s an absolute must to survive.

  • Small Agencies Fight Back: Takeaways from the Ad Age Small Agency Conference & Awards

    This year’s Ad Age Small Agency Conference provided a wealth of information for smaller agencies. From the breadth of agencies that attended, to the speaking sessions and networking events, attendees got the chance to share and learn. Here are some of the most impressive insights.

  • Top Three Takeaways from DigiPub NYC 2017

    Content discoverability and content distribution were two topics that emerged in almost every session at the 2017 Digital Publishing Innovation Summit (DigiPub) in New York City. It’s clear why. Finding a way to get content to your audience or an audience to your content are step one for any publisher.

  • Prophet Sees Streamlined Operations with NetSuite Platform

    For Prophet, a leading San Francisco-based global consulting firm, its internal operations were not in line with its rapid rate of business growth. The firm managed its business with a web of disparate systems that obscured an end-to-end view across U.S.-based and international offices. Hundreds of internal employees and consultants based around the globe submitted time and expenses in different currencies and different systems.

  • SuiteWorld 2017 Advertising, Media, Publishing Keynote: Platform Powers Next

    During the SuiteWorld 2017 keynote for advertising, media and publishing, Chris Hering, NetSuite’s Director of Advertising, Media and Publishing discusses the challenges confronting the rapidly-changing industry, including creating and promoting brand identity, empowering talent, leveraging new technology, measuring and serving an audience and growing at scale. Hering and guests also explain the new SuiteSuccess industry solution for agencies.

  • 3 Key Takeaways from SuiteWorld for Advertising, Media & Publishing

    Throughout SuiteWorld, companies shared how they are using NetSuite to modernize their business and transform the markets they serve. A lot of new information and exciting opportunities for the advertising, media and publishing (AMP) industry surfaced at the event and now is an exciting time as our industry’s landscape is constantly in flux. Customers like Prophet, Bankrate and Ford Direct were some of the industry experts leading the charge in change.

  • Evan Goldberg’s SuiteWorld 2017 Keynote: Ready, Set, Next

    In his keynote for SuiteWorld 2017, NetSuite Executive Vice President details all the new features in NetSuite, including global expansion, industry solutions, omnichannel commerce, global supply chain automation, advanced bill of materials, time sheets in SRP, project profitability reporting, NetSuite for Agencies, NetSuite’s commitment to nonprofits, performance improvements, SuiteCloud platform enhancements, and new integrations between NetSuite and Oracle Planning and Budgeting.

  • Jim McGeever, Mark Hurd Promise More, More, More in SuiteWorld 2017 Keynote: Next Starts Now

    In the opening keynote from SuiteWorld 2017, NetSuite Global Business Unit Executive Vice President Jim McGeever shares what’s next for NetSuite and the industry. McGeever announces SuiteSuccess, a new industry cloud solution, and SuitePeople, core HR functionality built onto the NetSuite platform.

  • With NetSuite OneWorld, Bankrate Gains Strong Controls, Empowers Finance

    When Eric Luehmann joined Bankrate in 2015 to transform its financial processes, he came with a mindset that the systems had to work for the people, not the other way around. “We have a lot of veterans in the financial media space with a lot of expertise, but without a proper system in place to achieve their full potential, what good is it?,” said Luehmann, senior director of financial systems for Bankrate’s portfolio of consumer financial sites.

  • A Limitless Creative World – Advertising, Media & Publishing Guide to SuiteWorld 2017

    Over the past year, NetSuite has invested thousands of hours of time and resources into building out our Advertising, Media and Publishing (AMP) vertical. SuiteWorld 2017 is indicative of that trend, and this year we will have our first ever dedicated industry keynote. Aside from the industry specific keynotes, we have 175+ sessions over the three days, allowing each attendee to create their own SuiteWorld experience.

  • Forthea Elevates its Commitment to Client Transparency with NetSuite’s Unified CRM, Financials and Project Management

    For a company operating in the sometimes opaque world of marketing services, Forthea had its work cut out for itself—building a company based on transparency with its clients. Named for both Fortuna, the goddess of luck and fortune, and Thea, the goddess of wisdom, the Houston-based internet marketing firm saw rapid growth thanks to the strategy that put an emphasis on clearly communicating value to clients in an industry that can be overwhelming for the uninitiated.

  • SheKnows Media Consolidates Multiple Systems onto NetSuite OneWorld Extends Leadership in Women’s-Focused Digital Publishing

    SheKnows Media built its growing women’s-focused digital publishing empire on the foundation that it knows its voice and its impassioned audience. It’s a promise that has kept advertisers flocking to SheKnows Media properties that reach more than 70+ million unique visitors every month.

  • A Flexible Business Workflow Platform is no Longer a ‘Nice to Have’ in the World of the Modern Ad Agency

    Agency competition was stiffer in 2016 than ever before, and clients have become well aware of their position of power. Furthermore, the number of account reviews and disruption caused in part by the K2 Report from the Association of National Advertisers, which revealed numerous non-transparent business practices, including cash rebates to media agencies, has created both more uncertainty and opportunity in the marketplace.

  • Top Trends for Media, Publishing and Entertainment in 2017

    Perhaps no industry has been affected so deeply, so rapidly by the cloud economy as media, publishing and entertainment. Barriers to entry are down and talent abounds. In 2017, we can expect that change will continue as consumers will be flooded with rich content and an array of choices on how to consume and pay for it.

  • The 5 Biggest Trends in Advertising 2017

    Advertising in 2017 will continue to see the wholesale upheaval that is pressuring agencies to adjust traditional business models and rethink operations. Already, the shift from brand-building traditional advertising to metric-driven digital advertising is in full motion. Agencies are building a talent pool that map to client opportunities.

  • NetSuite Deepens Vertical Industry Commitment with Software for Apparel, Footwear and Accessory Retailers, Advertising Agencies and Campus Bookstores

    Given the recent acquisition by Oracle, the NetSuite Global Business Unit now has an even greater breadth of resources and greater depth of domain knowledge about the demands of vertical industries and the segments within them. Combining these resources with NetSuite’s 18 years of experience in building a system to run a business from the cloud gives us the opportunity to move quickly to address new industry segments. 

  • Putting Data at the Heart of the Agency

    Advertising agencies operate in a world of shifting currents — one where clients, internal teams, competitors and technology present ever-changing targets.In fact, change is happening so fast today that there is no single answer — no silver bullet — that agencies can look into in order to keep up. Instead, they need to be working on several fronts. 

  • Balancing Risk and Reward in Ad Agency Global Expansion

    Many advertising and marketing agencies are enticed by the prospect of going global. Firms can enter new markets and open new revenue streams with a presence in Europe, the Americas, Asia, Australia or Africa and the Middle East. They can service multinational clients and build a marquee brand image.

  • Global Media Company Outgrows Legacy Sage System, Reaps Rewards of the Cloud

    Start-up companies oftentimes have a distinct advantage over established competitors. They are not held back by legacy investments made in on-premise financial software and have typically invested in flexible, cloud-based solutions from the start or moved on quickly from entry-level accounting systems.

  • Top Four Takeaways for Publishers from DigiPub NYC

    DigiPub NYC returned this year with a tone of maturity and innovation. Unlike previous years at DigiPub—where “programmatic” reigned over the discussion or “native advertising” was hailed as a dominating factor in the market—there were a series of presentations that spoke to how publishers are differentiating themselves in the marketplace with their own strategies, some niche, some not-so-niche.

  • K2 Rebate Collection Report Highlights Need for Better Agency Production and Financial Platforms

    The recent report from the Association of National Advertisers, which found that rebates, including "cash rebates," and "other non-transparent practices" are pervasive in the U.S. media buying ecosystem, stirred up more than just specific worries on media, it hurt the relationship between brands and agencies. It's a relationship that is often strained in the face of discount-oriented procurement officers and margin-owning client finance agency resources.

  • Two Steps to Improve Agency Margins by Eliminating Freelancer Overruns

    It's a refrain we hear again and again, “if it weren’t for the freelancer rates, we’d be well within budget.” It’s painful to hear that delivering a successful product to the customer can mean sacrificing margins and the business. Client demands are pushing agencies to the edge of margins for their project work and that means hitting deadlines any way possible. 

  • Every Day Can Be SuiteWorld: Let’s Keep the AMP Fire Going

    SuiteWorld 2015 last month in San Jose, Calif. was a showcase for our customers. Throughout the event, innovative companies shared how they are using NetSuite to transform their businesses and to lead disruption in the vertical markets they serve.

  • Advertising and Finance Experts Discuss Need for Transparency at ANA Show

    Brand/Agency negotiations are at the front of the conversation. "Buyer beware" isn’t how corporate marketing managers have traditionally thought of their ad agencies. But marketers have been asking tough questions, especially amid talks of ad fraud and recent charges of pervasive agency kickbacks

  • Overcoming Ad Agency’s Main Challenges with Cloud SRP

    Advertising is a highly creative -- and highly competitive -- field.  A quality campaign can make or break an advertising agency's reputation, but it won't keep it in business unless that agency also knows how to manage their team, hit deadlines, adhere to tight budgets, and give clients the visibility into the status of their projects that they crave.Fortunately, most of this operational side of advertising can be handled by cloud-based, Services Resource Planning (SRP) software. &nbs...