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Regina Andrew Design’s Newfound Business Visibility Delivers a Better Customer Experience

Posted by Kendall Fisher, Executive Producer and Host of The NetSuite Podcast

Regina Andrew Design is a home furnishings company out of Detroit, Michigan.

But, really, it’s much more than that.

Inspired by the unbreakable spirit of their hometown, Carla Zajac and Jimi Slaven founded Regina Andrew Design out of their garage in 1998 with a mission to deliver one-of-a-kind designs that embody the grit and grace of Detroit. And just like anyone born and raised in the Paris of the Midwest, Carla and Jimi set out to make their city proud when Regina Andrew Design took off. They raised the bar with designs inspired by their findings—artifacts, architectural salvage, treasures and nature—and they promised to give their customers only the best possible experience.

However, even with the most amazing creations and a team determined to succeed, Regina Andrew Design could only deliver upon those expectations with the right systems in place.

We sat down with Regina Andrew’s Chief Operating Officer, Jim Bonomo, who came on in 2015 and helped Jimi and Carla realize they needed new business tools in order to continue to scale the company, and more specifically, deliver direct to consumer.

Bonomo said Regina Andrew Design was operating on multiple systems that limited flexibility and made it nearly impossible to gain the insight and data necessary to creating a positive customer experience. Thus, the executive team made the decision to find a unified, cloud-based system for financials, eCommerce, customer relationship management as well as order and inventory management.

Watch the video above to find out why Regina Andrew Design ultimately chose NetSuite and how that decision impacted the company’s customer experience and overall growth.