Everything listed under: Retail Industry

  • Revolutionizing Retail: Expert Dana Telsey Shares Latest Trends

    Telsey Advisory Group CEO and Chief Research Officer Dana Telsey shares the latest trends revolutionizing the retail industry.

  • Aspire Food Group Seeks to Cure Global Hunger One Cricket at a Time

    Discover how Aspire Food Group is helping solve some of the world's greatest problems by raising insects for mass consumption.

  • International Housewares Show: Customer Experience, Curation, Mobile are Key to the Modern Consumer

    Read the takeaways from the recently-concluded International Housewares Show in Chicago.

  • The Five Trends Transforming the Future of Retail

    The only sure thing in the future is change. Read this to help your retail business stay ahead of the curve and the ever changing consumer landscape.

  • Hestra, Mystery Ranch and Toad&Co Focus in on Conservation at Outdoor Retailer 2018

    Read about the NetSuite Conservation Crawl launched by NetSuite, Hestra, Mystery Ranch, and Toad&Co at the Outdoor Retailer Show.

  • BTM Global’s Unique Approach Helps Retailers Thrive

    Learn about BTM Global, a NetSuite Alliance Partner, and how they are helping their retail customers innovate.

  • NRF 2018: 3 Takeaways from Retail’s Big Show

    Missed NRF 2018? See what executives from Levi Strauss and Co., Outdoor Voices, Neiman Marcus and more had to say about the state of retail today.

  • A 180-Year-Old Business and a Startup Both Manage Growth, Change in Dynamic Health and Beauty Industry

    C.O. Bigelow, America’s oldest apothecary, and Ovation Hair, a manufacturer of high-end hair care products, manage growth, competition, and evolving customer expectations.

  • Give 15 Minutes at NRF and Give Clean Water to Orphans

    Learn more about The Miracle Foundation, RetailROI and how NetSuite is supporting them to bring clean water to orphans.

  • Omnichannel Commerce is Key to Survival for Home Goods Retailers

    Like the rest of the retail industry, home goods retail is in the midst of a major transition. Today’s shopper expects an anytime, anywhere commerce experience. For brands to meet and exceed those customer expectations, they must move from siloed multichannel retailing to frictionless omnichannel commerce.

  • Jonathan Adler Extends its ‘Fantasy Factory’ Design Environment to Business

    Jonathan Adler, has been the authority on Modern American glamour since 1993. Headquartered in New York City’s Soho neighborhood, the office is affectionately referred to as “Fantasy Factory,” a cheeky nod to Warhol’s Factory. Inside the vibrant and colorful office, Adler and his team design everything from pottery and furniture to textiles, lighting and more. With plenty of dogs running around, the “Fantasy Factory” is designed to bring ideas to life through collaboration, irreverence and creativity.

  • Draper James Accelerates Omnichannel Strategy with NetSuite

    When Hollywood powerhouse Reese Witherspoon founded her Draper James clothing, accessories, and home apparel line in 2015, it was with the mind to make everyone from from Greenville S.C. to Greenwich, Conn. feel as though they could utter a friendly, “y’all.” The retail startup was launched, in fact, as a tribute to her grandparents, William James Witherspoon and Dorothea Draper, who taught Witherspoon the ways of gracious Southern hospitality.

  • With NetSuite, Pusateri’s Empowers Industry-Leading Innovation in Gourmet Stores

    Providing a neighborhood grocery experience that concurrently whisks customers away on a culinary adventure has made Pusateri’s stores legendary in Canada since Cosimo Pusateri founded the first store in North Toronto more than 50 years ago. Staying true to old principles – treating customers as friends, providing fruits and vegetables sourced the same day on its store shelves, exceptional butchery and freshly prepared foods – have distinguished the business from high-end grocer competitors.

  • How Technology is Enabling Family Businesses to Thrive in the World of Digital Commerce

    In 1989, Peg and Tim Liebert founded a mail-order company they called Kansas Sampler. The catalog was filled with apparel and gifts related to the state of Kansas and local sports teams. In 1990, they expanded into brick-and-mortar retailing by opening five stores in the Kansas City area. Fast-forward to 2017 - the family-owned business, under the name Rally House is operating over 60 stores in nine states and a growing ecommerce site with son Aaron Liebert leading the helm.

  • Cloud Commerce Changes the Game for Soccer Express

    With the vast geography of Canada, and the decline of the local mom-and-pop soccer shops, Soccer Express saw a need to revamp its business model to focus online. However, its disparate technology systems were holding them back from going full speed into omnichannel success. “We had a tremendous amount of manual and duplication of work,” said Andrew Veer, Chief Operating Officer at Soccer Express. 

  • How Australian Retailers can Compete with the Amazon Goliath

    Australian retailers have generally lagged in adopting modern ecommerce and omnichannel commerce practices, yet its citizens are among the earliest adopters of new technology and trends. As such, many Australian retailers are not ready for the imminent entry of Amazon and could face very tough times if they don’t lift their game. 

  • New Zealand-based Sports Apparel Specialist Goes Global with NetSuite

    As a New Zealand-based company, operating as global business from the beginning, Mons Royale was not only taking on well established companies in the sports apparel market when it began its journey, but with some significant challenges to overcome. Yet, spurred by the loyalty among outdoor adventurers to the company’s high quality and stylish merino wool clothing, Mons Royale quickly outgrew its initial software systems.

  • Amazon-Whole Foods Presents Risk, Opportunity for Small Retailers

    The recent news that Amazon is purchasing Whole Foods for just under $14 billion has brought with it nearly 14 billion takes. For example, it's not about stores it’s about data, Amazon is “not buying a retailer, it’s buying a customer” that will immediately bring its grocery efforts to scale or, from one mind reader, simply (and somewhat condescendingly) “it’s not what you think."

  • Home Audio Retailer Fluance Makes Beautiful Music with NetSuite

    Deepak was fresh out of college when he designed and produced 50 pairs of two-way tower speakers and set them out for sale in a small, warehouse-like retail shop that he’d opened in his hometown of Niagara Falls in Ontario, Canada. Sharing the bare metal shelves with top brands like Sony and Pioneer, Deepak’s 40-inch tall speakers lacked aesthetic polish — but more than made up for it in audio performance.

  • Delivering the Perfect Omnichannel Order: Myths vs Reality

    The definition of the perfect order has radically changed in the omnichannel era. For customers, the perfect order means getting the right products and services at the best price, whenever and wherever. For merchants, it means accomplishing this at the optimal cost and efficiency. Delivering the perfect order requires a delicate balance of inventory visibility, routing logic and strategies for dealing with exceptions.

  • Four Takeaways from Ecommerce Experts at IRCE

    The annual Internet Retailer Conference & Exhibition (IRCE) in Chicago featured more than 200 ecommerce experts across 130 conference sessions. In addition to the presentations, the exhibit hall featured 600 vendors and the entire event brought in about 10,000 attendees. With that many experts in one place, it’s the perfect spot to learn about the latest in ecommerce – and what’s coming next.

  • SuiteWorld 2017 Retail Keynote: Evolving to Next with Omnichannel

    In the SuiteWorld 2017 Retail keynote, Andy Lloyd, NetSuite’s Vice President of Products, discusses current trends in retail, what’s on the horizon and how NetSuite is helping some of the most innovative retailers in the industry achieve their goals including the new SuiteSuccess for retail industry solution.

  • Artificial Intelligence, Personalization and Marrying Online and In-Store Experiences on Tap at IRCE

    Internet Retailer Conference & Exhibition, better known as IRCE kicks off June 6 in Chicago. The annual event brings together thousands of industry experts and solution providers to learn and network on all things ecommerce. Before we head to the Windy City, I asked our thought-leaders from our team what they think will be the most compelling trends at this year’s conference.

  • Evan Goldberg’s SuiteWorld 2017 Keynote: Ready, Set, Next

    In his keynote for SuiteWorld 2017, NetSuite Executive Vice President details all the new features in NetSuite, including global expansion, industry solutions, omnichannel commerce, global supply chain automation, advanced bill of materials, time sheets in SRP, project profitability reporting, NetSuite for Agencies, NetSuite’s commitment to nonprofits, performance improvements, SuiteCloud platform enhancements, and new integrations between NetSuite and Oracle Planning and Budgeting.

  • Jim McGeever, Mark Hurd Promise More, More, More in SuiteWorld 2017 Keynote: Next Starts Now

    In the opening keynote from SuiteWorld 2017, NetSuite Global Business Unit Executive Vice President Jim McGeever shares what’s next for NetSuite and the industry. McGeever announces SuiteSuccess, a new industry cloud solution, and SuitePeople, core HR functionality built onto the NetSuite platform.

  • The Power of Next in Retail: Businesses Undertake the Evolution to Omnichannel

    BUILT/ a new company created to transform the customer experience for professional builders in the UK has no shortage of challenges in getting its business up and running, not the least of which was finding a system that could support its business now and in the future. For BUILT/ and its CEO Nick Thomas, that system was NetSuite.

  • The Duck Store Pioneers the Way to a Unified Cloud Platform

    Collegiate retail is experiencing disruption to its long-established business practices as campus stores are increasingly having to compete with startups and Amazon on merchandise sales and textbook rentals.Despite the changing industry, The Duck Store wanted to continue its tradition of serving the University of Oregon Duck fans for generations to come. 

  • Retail Trends in 2017: The Year of Evolution

    The coming year once again promises challenges and change across the retail sector. Yet, where those previous challenges were often met with technological advances or new approaches to consumer interactions, the best way for retailers to confront the trends of 2017 is with a close evaluation of their foundation. This involves consolidating their core systems and initiating a one-system approach.

  • NetSuite Deepens Vertical Industry Commitment with Software for Apparel, Footwear and Accessory Retailers, Advertising Agencies and Campus Bookstores

    Given the recent acquisition by Oracle, the NetSuite Global Business Unit now has an even greater breadth of resources and greater depth of domain knowledge about the demands of vertical industries and the segments within them. Combining these resources with NetSuite’s 18 years of experience in building a system to run a business from the cloud gives us the opportunity to move quickly to address new industry segments. 

  • Top 10 Most Popular Ecommerce Blogs

    As 2016 comes to a close, it’s essential to look back at what you’ve done over the last year to keep your ecommerce business competitive. What worked? What didn’t? What could you improve next year? For both B2C and B2B ecommerce, we saw a lot of discussion this year around unified commerce and omnichannel customer experiences – just to name a few.

  • Retail War Stories Part 3: Inconsistent In-store and Ecommerce Customer Experiences

    Men’s apparel is one of the fastest growing segments in retail, with studies consistently showing that sales growth has eclipsed that of women’s apparel. It’s a wave that continues to gain momentum, and one that a privately-held, New York-based branded manufacturer which specializes in high-end men’s apparel is poised to ride – if only its systems didn’t continue to hold it back.

  • Cubs Win Creates Unprecedented Orders, Online Traffic for Wrigleyville Sports

    When Kris Bryant fielded Michael Martinez’s short chopper down the third base line and threw it to first base, securing the first World Series championship for the Chicago Cubs in 108 years, Eric Castellucci, a lifelong fan, was at home trading texts, emails and group chats with coworkers.

  • The Catalyst for Unified Commerce

    Shoppers are more in control than ever. Smartphones have put everything at their fingertips and given them the power to demand an anytime, anywhere shopping experience.This isn’t a new revelation for the retail industry. According to the Boston Retail Partner’s 2016 Digital Commerce Benchmark Survey of 500 top North American retailers, 56 percent report they plan to focus on providing a consistent brand experience across channel as a top digital priority.

  • Simplyhealth Offers Three Steps for Retail Transformation

    Transforming a division of a financial services company into a modern, omnichannel retailer isn’t easy, but it can be done.Matt Main, the Managing Director of Retail at Simplyhealth, explained how his company did it with the help of NetSuite during the recent SuiteConnect EMEA conference. 

  • Retail Executive Insight: A Fashion Retailer’s Guide to a Total System Makeover

    Editor’s note: Below is a Q&A interview with Matt Rhodus, Director and Industry Principal, Retail Apparel Vertical for NetSuite that originally appeared within Apparel Magazine’s Thought Leadership Report. The interview focused on how fashion retailers can break the bonds of legacy IT systems and unleash new levels of innovation. 

  • Retail War Stories Part 2: Lack of a Single View of Orders Across Channels

    Competing in New York City’s legendary fashion scene requires a fortitude that matches the town’s stalwart reputation. For those who catch a foothold – as this high-end men’s shoe retailer has – survival depends on staying one step ahead of your competition by accelerating with customer expectations. But like many rapidly growing start-up retailers, this one is finding that its systems are holding it back.

  • Retail Executive Insight: Becoming Omnipotent in Omnichannel

    Editor’s note: Below is a Q&A interview with Branden Jenkins, GM of Global Retail for NetSuite that originally appeared within RIS News’ IQ Report, “Advanced Omnichannel: Constructing the Unified Enterprise.” The report addresses the challenges today’s retailers are facing and what they need to do in order to future-proof their business and meet consumer expectations.

  • 5 Steps to Improving the Customer Experience for Fashion Brands

    Retailers and fashion brands are under enormous pressure to provide better shopping experiences while remaining profitable. That has meant evaluating different technology platforms with the hope of improving the customer journey efficiently and cost-effectively. Yet most are scratching their heads at where to even begin.

  • Alton Lane’s Hunter: Men’s Apparel Tailor-Made for Innovation

    As a cofounder of Alton Lane, Colin Hunter believes disruption needs a purpose and any new technology or product must be developed with the customer in mind. For Hunter, the ability to adapt quickly and stay nimble is key to succeed in today’s market.

  • Philz Coffee Brewing Up Innovation One Cup at a Time

    Philz Coffee has grown from a single operation run by a coffee enthusiast to stores throughout the Bay Area with a vision “to have one store 1,000 times.” CEO Jacob Jaber explains how he’ll get there.

  • Retail War Stories: Inventory Management

    During the 2014 holiday season, a women’s specialty retailer, recently given a second lease on life after a private equity firm purchased it from bankruptcy, suffered another setback when it was removed from Amazon because it couldn’t commit inventory for fulfillment in a timely manner. Without a reliable view of inventory across its multiple channels: in-store, online and third party marketplaces, the retailer couldn’t fulfill orders accurately. 

  • Journelle Lends Advice on Its First, and Most Important Step, Toward True Omnichannel Commerce

    How many of you consider yourselves a full omnichannel retailer?It was a question I posed to a room of 70 retail executives gathered at the Intersect Retail conference recently held in New York City. A few hands timidly went up in the audience, not unlike the way you’d raise your hand in class as a kid and keep your fingers crossed that the teacher didn’t call on you.

  • True Brands Raises a Glass to NetSuite Intelligent Order Management

    NetSuite’s release of its new Intelligent Order Management solution at its annual SuiteWorld conference in San Jose, was particularly timely for one customer.True Brands, a multi-brand global designer and supplier of beverage lifestyle accessories, has already adopted a key aspect of NetSuite Intelligent Order Management.

  • Enabling Great Customer Experiences: SuiteWorld 2016 Retail Keynote

    NetSuite’s GM, Commerce Products Andy Lloyd, and Branden Jenkins, GM, Retail Vertical present "The Retailer's Blueprint for Success: Enabling Great Customer Experiences" at SuiteWorld 2016. This keynote also features NetSuite retail customers including Wingtip, Prospect Brands, and Hammitt.

  • Dylan’s Candy Bar Brings Art, Pop Culture, Fashion to Candy

    Innovating on the candy store, a place that holds special memories for many and long-standing practices would seem a difficult undertaking. Erica Stevens, VP of Supply Chain and Information Technology of Dylan’s Candy Bar, explains how they did it, “retailtainment” and the world of candy.

  • Profiles in Innovation

    NetSuite customers are, by definition, innovators and progressive thinkers. They saw the economies of scale of the cloud early on. Now, many are extending their advantage by using the flexibility and agility of cloud-based software to bring profound change to their markets. These innovative companies are able to quickly pivot and capitalize on new markets, new channels, new products and new services.

    We spoke with some of these innovators about how they encourage innovation, how it helps to drive their business and how they capitalize on that success.

  • The Art (and the Science) of the Upsell Engine

    Digital omnichannel ecommerce must still embrace the role of the traditional brick and mortar ‘store’ or shop as we have always known it.This core truth was the underpinning rationale for one of NetSuite SuiteWorld 2016’s closing last day sessions Brick and Mortar is Back: Bringing Retail Stores Back into the Fold, delivered by Matthew Rhodus, Director & Industry Solutions Principal for Retail Vertical at NetSuite.

  • NetSuite Optimizes Omnichannel Order Orchestration

    NetSuite took the opportunity at its annual SuiteWorld conference to unveil its new Intelligent Order Management release, essentially a combination of management and automation intelligence technologies, it boasts enhanced functionality to streamline the complexities of omnichannel order orchestration.

  • NetSuite SuiteWorld: Where Retailers Make Bold Happen

    NetSuite's growing presence in retail will be on full display at this year's NetSuite SuiteWorld conference taking place in San Jose from May 16-19, 2016. And with a theme of "making bold happen," the event might as well serve as a retail rally cry. An increasingly competitive and complex marketplace has combined with fast changing consumer expectations to force retailers to push the limits of what they once thought was possible. 

  • Lovesac Reconfigures the Furniture Market

    “To be disruptive, the three biggest things we’ve written down are, be audacious dreamers, make things happen and be willing to fail.” Ryan Johnson, COO, Lovesac

  • Welcome to the Brave New World of Unified Commerce

    Retail has evolved tremendously over the past decade and this tempo isn’t slowing down anytime soon. Technological advances and evolving consumer expectations are directing this transformation, which has forced retailers to make quick decisions in an effort to survive. For most, those decisions were and continue to be costly and convoluted as IT departments struggle to keep up with the rapid pace by patching together each channel of business.

  • The Retailer’s Step-by-Step Guide to Achieving Customer Experience Nirvana

    Today’s retailers and fashion brands must deliver great and innovative experiences or their business won’t survive. To do this, many are scrambling to roll out the next big technology such as beacons and digital dressing rooms, and succumbing to the temptation of deploying multiple disparate retail solutions in order to try to give the appearance of a unified omnichannel business. 

  • Five Steps to Develop a Data-Driven Customer Strategy


    It’s no secret that today’s consumers have unprecedented real-time access to an incredible amount of information on your company, services and products, as well as all of your competitors in the market. These shoppers are complex, ‘always-on’ and well informed, meaning they can find what they are looking at any time.  With all the information consumers have on your brand, and all the digital clue...

  • Getting Discounting Right in 2016

    Deal-hungry consumers have vaulted Black Friday to the most important sales period for UK retailers, who take in £1.05bn during that time. But selling a large proportion of goods at discounted prices is having a negative effect on UK retailers’ overall profitability, according to a new study from Planet Retail.

  • 4 Steps Towards Creating Powerful Brand Connections

    In order to compete, retailers know they must deepen customer engagement with their brand. They could rely on the latest and greatest technologies to help them do so, but it doesn’t address the most critical part of the buying journey, which is when a consumer seeks out the help of a sales associate. 

  • The Rebirth of Omnichannel Sales and Service

    Is an omnichannel strategy still the relevant path for retailers seeking to deliver a seamless customer experience?The term “omnichannel” has taken a few hits in the industry lately. But the backlash is borne of misunderstanding. Industry experts have muddied the definition by using the word to describe a need to provide customer personalization online and in the store.

  • Lucy Locket Writing International Growth Success Story with NetSuite

    Maintaining growth at 70 percent a year over a five-year period could seem like the stuff of fairytales for many businesses – especially those in the retail space. But for Lucy Locket – a UK-based children’s retailer that specialises in children’s costumes and accessories – that was a perfectly down-to-earth...

  • Meeting the Needs of the Modern Consumer Starts in the Back (Office)

    For many fashion apparel and accessories retailers, their greatest challenge is not identifying the latest trends or attracting the next wave of hot designers. Rather, it’s their customer’s rapidly evolving expectations and the technology required to deliver truly great experiences.

  • Research Insights: The 3 Top Visibilities Every Retailer Needs for Success

    A recent study from RSR Research, Commerce Convergence: Closing the Gap Between Online and In-Store, found that more than 90 percent of retailers believe that real-time inventory visibility across the enterprise is critical to their success.

  • Research Insights: Top Lessons Retailers Can Learn from Consumers

    We recently sat down with Brian Kilcourse, Managing Partner of retail industry firm RSR Research to discuss some of the key observations uncovered in its study, Commerce Convergence: Closing the Gap Between Online and In-Store.

  • Research Insights: Steps for Retailers to Achieve a Blended Digital and Physical Environment

    We recently sat down with Brian Kilcourse, Managing Partner of retail industry firm, RSR Research to discuss some of the key observations uncovered in their study, Commerce Convergence: Closing the Gap Between Online and In-Store.

  • Research Insights: Top Retail Challenges in Providing Seamless Consumer Experiences

    We recently sat down with Brian Kilcourse, Managing Partner of retail industry firm, RSR Research to discuss some of the key observations uncovered in their retail study, Commerce Convergence: Closing the Gap Between Online and In-Store.


  • Research Insights: Why Today’s In-Store Customer Experiences Are Inadequate

    We recently sat down with Brian Kilcourse, Managing Partner of analyst firm, Retail Systems Research to discuss some of the key observations uncovered in the firm’s study, Commerce Convergence: Closing the Gap Between Online and In-Store.

  • Personalizing Customer Engagement for Apparel Brands

    Matt Segal, VP of Account Management for Clutch, a NetSuite SuiteCloud Developer Network (SDN) partner, recently wrote a guest feature in Apparel entitled “How Theory and Splendid Glean Customer Insights”

  • The Road to Customer Experience Nirvana Provides New Challenges, Opportunities for Brand Manufacturers

    We recently sat down with Matt Rhodus, Industry Solutions Principal for Retail at NetSuite, to gather some insights into some of the big trends and challenges he’s seeing in retail – especially among apparel brand manufacturers. Here’s what he had to say:

  • Fake Omnichannel is Everywhere: A Case Study

    Retailers have it tough as they strive to deliver a seamless omnichannel brand experience across all customer touchpoints. Their jobs are made even more difficult by the abundance of commerce-related software solutions masquerading as omnichannel.

  • The Top Four Things Retailers Have on Their Holiday Wish List

    The holiday season is typically a make or break time for retailers. It’s also a time of year that brings the greatest amount of traffic to their stores and websites.

  • Shop.org 2015 Recap: Retailers Agree, Consumer Loyalty Requires a Unified Commerce Experience

    NetSuite had another great experience at this year’s Shop.org Digital Summit in Philadelphia. We exhibited our latest commerce solutions at the expo, met with industry analysts and press and learned from leading retailers speaking at the summit.

  • (Video) How Outdoor Living Products Retailer Thos. Baker Drives Customer Engagement

    For Thos. Baker, a retailer of premium outdoor living products, the principle of an integrated suite doesn’t just apply to the design aesthetics of an outdoor space. It’s central to how Thos. Baker has run its business for the past 10 years.

  • Three Order Management Lessons from the Pizza Delivery Guy

    Pizza chains and other delivery restaurants are mastering the art and science of the “transactional touch.” Through text messaging, mobile apps and websites, these innovators keep hungry customers up to date on the status of an order, from the moment it’s placed until it arrives at the door.


  • A 360-Degree Customer View Fuels Retail Growth

    Organizations with a firm understanding of their customer’s behaviors and preferences have a wealth of options for expanding their business and improving the bottom line, many of which we’ve outlined here before.

  • Tacoma Screw Products Expands Business with NetSuite and ChannelAdvisor

    A family-owned distributor of fasteners, tools and construction supplies with 16 stores in the Pacific Northwest and a 50-person sales force, Tacoma Screw Products has managed to grow...

  • NetSuite Partners with RetailROI to Improve Education in South Africa

    South Africa is a country of striking physical contrasts. From lush coastland to dry scrubland, from mountain peaks to great stretches of plateau. These contrasts extend to the people as well.

  • A Single Platform: The First Pillar in Unlimited Retail Growth

    Need an example of the upheaval and disruption ecommerce has brought to retail? Ask a catalog retailer.

    Hanover Direct, a 102-year old apparel and home fashion retailer built its business on mail order catalogs for its multiple brands...

  • Learn How a Connected Supply Chain is Helping Redcat Racing and Thos. Baker Exceed Customer Expectations

    What does a retailer of premium outdoor living products and a retailer of high-performance remote control cars have in common? They know that in order to create a seamless, consistent customer experience across every channel, they need to optimize their supply chains.

  • Lovesac Reinvents Furniture and the Customer Experience

    Lovesac, the pioneering manufacturer and retailer of patented foam-filled furniture, reinvented what sofas and chairs could be in the family household. From a teenager’s bright idea in 1995, the company has grown to 60 retail locations across the U.S.


  • SEO Efforts are Meaningless Without Quality Content

    Of all the advice you receive about using SEO to improve your ecommerce website’s performance, the simplest and probably the most difficult to achieve is this – create compelling content.

  • Retail Experts Share Their Advice on Keeping up with Modern Consumers

    Intelligent order orchestration, beacons, mobile POS and constantly evolving customer expectations that retailers “know them” are just a few of the things that make succeeding as a modern retailer incredibly challenging.

  • Research is Fundamental to SEO Success

    With any business initiative, a solid understanding of key factors and differentiators is fundamental to success—especially with search engine optimization (SEO).

  • Boldly Go Where No Retailer Has Gone Before… or Be Left Behind

    “Space: the final frontier. These are the voyages of the Starship Enterprise. Its five-year mission: to explore strange new worlds, to seek out new life and new civilizations, to boldly go where no man has gone before.” -Captain James Tiberius "Jim" Kirk

  • Top SEO KPIs to Track for Ecommerce Success

    Successfully leveraging search engine optimization (SEO) to improve ecommerce performance takes more than just some upfront keyword research and architectural adjustments to a website, it demands ongoing monitoring and adjustments to ensure continued success.



  • How a Wine Accessories Retailer Uncorked B2C and B2B Ecommerce Success

    Wine connoisseurs are noted for their discriminating tastes. Many put a premium on the quality of the overall wine experience—and that includes online purchases of wine-related products. International Wine Accessories (IWA) is meeting customer demand for a rich and engaging ecommerce experience...


  • Developing an SEO Strategy for Ecommerce Success

    Almost any ecommerce endeavor these days must include a plan for search engine optimization (SEO), but despite the widespread realization of just how important SEO is, many retailers address SEO too little, too late or not at all.

  • 4 Top Retail Trends for 2015

    The retail industry constantly changes in response to major shifts in consumer buying behavior. However, that pace of change is accelerating even faster than ever before due to the broadening number of channels through which retailers and consumers transact business.


  • How to Execute a Successful SEO Strategy

    Online retailers spend a considerable amount of time trying to create the perfect ecommerce website. However, all of this time spent trying to make sure everything is perfect doesn’t mean a thing if the website isn’t properly optimized...


  • Four Ways Order Management Improves the Omnichannel Customer Experience

    In today's omnichannel world, customers expect the same level of service whether they buy something online or in the store. They want helpful product information, near-real-time product availability, and the ability to check on the status of an order or return.

  • Seamless Customer Data Leads to Efficient Customer Service

    We’ve all placed an order on our favorite ecommerce site at some point and wound up on hold with customer service and, all too often, spent even more time as we wait for the agent to validate who we are. Worse yet are the times we find ourselves being transferred to another agent who asks us to restate our personal information and why we called all over again.

  • Online Retailers: Don’t Get Tripped Up During Your Busiest Seasons

    For online retailers, appealing to a global audience brings its share of rewards and challenges. One area that’s sometimes overlooked or rushed into is the need to tailor ecommerce websites to capitalize on the varied busy seasons throughout the year.

  • Knowing When to Say Goodbye to Your Legacy Ecommerce Platform

    There comes a time when every retail organization must take a close look at their ecommerce platform and decide if it’s worth keeping or if it’s actually holding them back from innovating and growing in today’s competitive environment.

  • Four Ecommerce Design Mandates for Keeping Your Site Fresh

    Fashions change every year and designers can't expect to satisfy fashion-conscious consumers with a rehash of last year's creations. Web design is also rapidly changing and online retailers who don't update their web stores regularly will have a hard time attracting and keeping customers.

  • What Online Shoppers Want in Customer Service

    Online shoppers expect a lot from their ecommerce companies today. No longer will they tolerate 48-hour delays in responses to email, or a 30-minute wait time to reach the call center. Their idea of what customer service should be like can be summed up by the common phrase "the right product at the right time to the right place at the right price."

  • Christian Art Gifts Sees B2B Ecommerce Soar with SuiteCommerce

    Heinrich Johnsen, the owner of Christian Art Gifts, knows ERP systems. A native of South Africa, Johnsen worked as an ERP consultant for six years at the global systems integrator Deloitte, traveling to client sites to handle on-premise ERP deployments.


  • Organize Your Commerce System Around the Customer

    For almost as long as the idea of commerce has been around there’s been the notion that a business is selling either to consumers or businesses, with the occasional instance where a business might be selling to both. This has driven not only the commerce experience...

  • NetSuite to Provide Path to Seamless Omnichannel Commerce at Shop.org

    Providing a seamless omnichannel experience that meets customer expectations for consistent and relevant brand engagements and interactions across all touchpoints is a key differentiator for retailers. Yet, merchants attempting to provide this type of experience often have to deal with a multitude of disparate customer-facing and back-office systems.

  • Hair Salon Chain Pins Future Growth to the Cloud

    How important is the cloud to the growth of your business? Consider why Hairhouse Warehouse (HHWH), Australia’s leading hair and beauty retailer and salon and beauty services provider, is moving its entire enterprise, including its stores and ecommerce business, to NetSuite's cloud-based OneWorld platform.

  • SolidSurface.com Finds a Solid Growth Foundation with NetSuite OMX

    The story of SolidSurface.com, an innovative business that got its start in 2007 when a University professor and do-it-yourself woodworker aptly named Edwin Carpenter visited a local fabricator in Tucson, Ariz., to see if they had any spare countertop remnants lying around.

  • RST Brands Builds Its Direct-to-Consumer Sales with Ecommerce

    Distributors and manufacturers are looking to ecommerce to fuel growth and new revenue opportunities by using the online channel to expand market reach and increase business with existing customers. Innovators are also looking beyond B2B markets to capture new revenue with direct-to-consumer sales.
  • That Pet Place Evolves Its Multichannel Retail Business with NetSuite

    Fish and other animals took millions of years to evolve into their present state. That Pet Place, a leading supplier of live fish and aquarium supplies, as well other pet products and live animals ranging from finches to ferrets and canaries to chameleons, couldn’t afford to take that long.

  • 8 Questions to Help Determine if Your Ecommerce Platform Needs To Be Replaced

    Moving to a new ecommerce platform may seem like a big undertaking, but it’s a necessity if your legacy applications are too old to support the type of brand experience and functionality today’s consumers expect.

  • Using Personalization Across Multiple Channels to Improve Conversion Rates

    Imagine that you are shopping online and about to check out when, flashing before your eyes, you receive a product suggestion that is so spot-on, it is all but irresistible. Maybe it’s something that complements the product you already have in your shopping cart or perhaps it’s something you never would have thought to look for, or even something that you admired before while browsing online but didn’t go through with the purchase.

  • Retail is Dead, Long Live Retail!

    Retail is Dead, Long Live Retail! — that was the title of NetSuite CEO Zach Nelson’s keynote address during the recent SPS Commerce Omnichannel 14 conference in Minneapolis, Minn.

  • Inventory, Supply Chain and Order Management Are Not Keeping Pace with Omnichannel Commerce

    While online retail continues to grow at a rapid pace, many of the systems needed to support it are not keeping up. In fact, ecommerce is growing faster than in-store retail, according to the U.S. Commerce Department and Internet Retailer, climbing 16% in 2012 and 17% in 2013, compared to just 4% in both those years for store sales.

  • Customer Commerce: Build Your Business Around Customers, Not Channels

    Today’s B2C and B2B customers expect highly consistent and personalized shopping experiences, regardless of channel or touchpoint. Yet most businesses don’t have the infrastructure to provide an omnichannel customer view.

  • Key Steps to Attracting the Non-shopper with Ecommerce

    Business classes tend to categorize shoppers into four different types: the bargain hunter, the researcher, the impulse shopper and the loyal shopper.

  • Ibex Outdoor Clothing: Seamless Wool, Seamless Commerce

    The merino wool fibers used in outdoor apparel from Ibex Outdoor Clothing are about one-third the diameter of a human hair. When woven into clothing, merino wool fibers come together in a seamless fabric that’s exceptionally soft, lightweight and comfortable.

  • Williams-Sonoma Leverages Cloud Commerce to Take Its Business Global

    Initially wary of the cloud, high-end home products retailer Williams-Sonoma is now embracing next-generation commerce systems as it expands its business internationally using NetSuite to manage all transactions with its consumers and partners worldwide.

  • Worldwide Retail Market Transforming On Cloud-Driven Tradewinds

    Technology analyst firm IDC has laid down its “Worldwide Retail 2014 top 10 Predictions” findings. The study reflects the state of retail market developments driven by both the supply chain backend and the consumer-facing front end of business.

  • How to Win in Ecommerce with Outstanding Inventory and Order Management

    Inventory and order management is more complex than ever especially for retailers who are growing rapidly online. In order to compete, retailers must provide outstanding customer service while also spending less than rivals.

  • Leveraging Omnichannel Data to Revolutionize the Customer Experience

    Customers expect great service no matter what channel they use to shop. They don’t understand why there are inconsistencies between channels, such as why a retail store won’t issue a refund on a product bought online, or why store associates can't tell them when inventory will be replenished.

  • Juvenon Rejuvenates with NetSuite Order Management

    Health-conscious people turn to Juvenon for anti-aging nutritional supplements designed to maintain vigor and extend a high-quality life, but the company’s own aging order management system needed a boost of its own.

  • The Franklin Mint Casts in with NetSuite, Improving Order Efficiency 25%

    Founded in 1964, The Franklin Mint is renowned as a maker of collectibles such as commemorative coins, die-cast models, games and objects d'art. To grow its customer base, the company strives for excellence in product selection, service and fast, top quality order fulfillment.

  • 10 Musts for Your Ecommerce Site in 2014

    Maintaining a fresh, innovative, and engaging ecommerce presence is not just an annual project—it's a daily challenge.

  • Military Collectible Company Takes its Orders with NetSuite

    Cranmer is the founder of International Military Antiques and co-star of Family Guns, a National Geographic Channel reality show featuring him and his son, Alex Cranmer. Christian’s love of military history has led him around the globe in a career as the largest retailer of military antiques and collectibles in the world.

  • What Amazon Knows That Distributors Don't

    When you think of consumer-facing ecommerce, you probably think of Amazon, the dominant player in online B2C retail. But Amazon and other major B2C ecommerce companies have their eyes on the B2B market as well, and they're moving in fast. Case in point: the Google Shopping for Suppliers beta site carries a wide range of electronics, mechanical and testing/measurement products.

  • 2014: The Omnichannel Reality – Do or Die

    According to a new study from Aberdeen Group, it pays to consistently communicate with customers across retail or B2B channels. The study, “Omnichannel Customer Care,” revealed that companies with the strongest omnichannel strategies managed to retain an average of 89 percent of their customers, compared to the 33 percent that companies with weak omnichannel strategies managed to retain.

  • The Four Biggest Omnichannel Challenges of 2014

    The New Year is now upon us and forward-thinking retailers had better address the challenge of the omnichannel model quickly if they haven’t already. Customers expect to interact with brands through any channel, at any time, without sacrificing experience or service, yet many retailers are ill-prepared to provide it with inflexible, outdated processes and systems unable to adjust to change.

  • Truly Know Thy Customers (and their Pets) To Achieve Stronger Customer Relationships

    Great customer relationships are developed through consistent positive interactions with retailers. Retailers that understand what their customers need and want create a longer customer lifetime value and are able to provide a much more personalized and engaging brand experience. Capturing every interaction and transaction will increase the depth of the relationships with your customers.

  • The Convergence of CRM with the Ecommerce Platform

    The evolution of product development often follows an all-too-familiar pattern. Countless point solutions, developed to solve a single business challenge arise to meet market needs, only to wind up siloed and disconnected from one another. With time, some of those solutions gradually find their perfect match and become connected to achieve a more powerful, integrated solution.

  • Seamless Order Management Drives a Better Brand Experience

    These days, the key to delivering a better brand experience starts with streamlining order management. Customers don’t care how they get the products they want. They expect retailers to take care of them throughout their entire buying process and get the products they want regardless of channel.

  • SEO Metatags, Thoughtful Research Create Winning Customer Experiences

    Delivering a great customer experience shouldn't have to wait until someone has clicked on your website. It should begin much earlier in a customer’s online shopping journey as they are searching for the products that you sell. Too often, searching for the right product online ends abruptly, leaving a customer frustrated due to either an overload of unrelated information or none at all.

  • NetSuite and Frost & Sullivan to Address the Australian Ecommerce Gap

    Talk about a disconnect. Online retail sales in Australia are expected to surge to $25 billion by 2015, up 39% from 2013, according to the research consultancy Frost & Sullivan. And yet just one-third of the 77,000 retailers in Australia accept orders online.  The implications are clear.

  • Ecommerce Holiday Gifting Best Practices to Promote Lifetime Customer Loyalty

    Do a search for “Ecommerce holiday gifting best practices” and you will find a slew of helpful blogs outlining steps Ecommerce marketers can take to fine-tune their sites for the holidays. You will likely find great tidbits which will help define, or re-define your holiday site content and taxonomy, but when it comes to holidays and gifting, your website is not the only touchpoint you should concern yourself with. A big part of any gift is the presentation.

  • 7 Last-Minute Ecommerce Tips to Boost Holiday Sales

    With the holiday rush just around the corner, we asked several of our resident Ecommerce experts to share some of their top last-minute tips to help drive additional online sales. From offering gift wrapping services to making small tweaks to improve search engine optimization (SEO), these last-minute tips are a must try to boost holiday cheer and your bottom line this season and into the New Year.   1.Offer In-Store Pick up: Customers expect a seamless shopping experience no matter where o...

  • NetSuite August Tweets Tout Customers

    As the Summer of 2013 unfortunately draws to a close, we take a look back at some of our favorite tweets in August, a month that saw some big customer wins, happy users, compelling customer success stories and yet another recognition for our professional services automation software.Those are a number of big wins outthere @NetSuite- impressive! The #PaaSwars are going to get better http://t.co/oDLVLnUdPi—Aditya Kamalapurkar (@aoladi) August 13, 2013Tearing into NetSuite FinancialReport writing. ...

  • GoPro EDI Soars with NetSuite, Dell Boomi Cloud Integration

    B2B transactions are increasingly conducted online, via Electronic Data Interchange (EDI) or other data exchange systems. However implementing EDI isn't always an easy task, as NetSuite customer GoPro recently discovered. GoPro, a manufacturer of cameras and other image capture systems, wanted to expand its distribution network by partnering with major "big box" retailers.

  • Delivering a Seamless Cross-Channel Customer Experience via the Cloud

    We may be a bit biased, but it’s really hard to argue with the benefits that come from the integration of retail software systems, processes, and departments across channels. The benefits are crystal clear for both the business and its customers. These benefits include: Cross-sell and up-sell opportunities at physical stores increase dramatically when sales associates have access to real-time, accurate, enterprise-wide inventory data.

  • NetSuite’s July Twitterati

    With major partnerships, big plans for China, more recognition for Zach Nelson and more! July was no lazy summer month for NetSuite. In fact, it was downright busy.NetSuite customers, employees and friends were all there to capture and share the NetSuite experience on Twitter.

  • Key Elements for Running a Successful Pop-Up Store

    The pop-up store is not a new concept. Retailers of seasonal merchandise such as Halloween costumes, Christmas gifts and fireworks have used pop-ups for years to sell their merchandise. It’s a growing industry with no signs of slowing down.

  • Four Reasons Why Cloud EDI Makes Sense

    Sooner or later, growing businesses that participate in supply chains will need to transmit and receive electronic data interchange (EDI) documents with trading partners. Many small manufacturers and distributors encounter EDI requirements when they connect with national distributors and retailers. Others need the accountability EDI brings to supplier arrangements.

  • Why Retailers Should Prepare for the Marketplace Fairness Act of 2013 Now

    In 1992, the U.S. Supreme Court ruled that states couldn’t require businesses to collect state sales tax unless the businesses had some sort of in-state physical presence. These expanded definitions of physical presence have made it increasingly difficult for businesses to keep track of all of the jurisdictions in which they need to collect sales tax.

  • Top Tweets from #NSW13

    NetSuite SuiteWorld 2013 is behind us, and before we start looking ahead to next year’s event, it’s worth taking a look back at the connections, the lessons and the fun that was had at the most recent gathering of customers, partners and press. Some of the keynote addresses have already appeared. Here’s a look back at some of the many tweets that attendees shared.I really love the community that@netsuite has built around its financial platform @iangertler @malinhuffman#SuiteWorld — Jon Ferrara #...

  • How to Deliver a Superior In-Store Omnichannel Experience

    While many experts have predicted the impending doom of the traditional brick-and-mortar store, the high percentage of sales still taking place in-store at the point of sale (POS) is proof that  old channels don’t have to die—they simply need to be modified to complement and seamlessly interact with new channels. In fact, a recent report from Nielsen, “Brick by Brick: “The State of the Shopping Center,” revealed that despite the boom in online shopping, consumers are still making the majori...

  • SAP Shows up Late to Omnichannel Commerce Party

    SAP made its move into ecommerce last week, acquiring hybris for what some have estimated at $1.2 to $1.5 billion. While the move came just a day after Salesforce.com plopped down $2.5 billion for ExactTarget, SAP officials denied this was a reactionary move to Salesforce.com’s email marketing efforts. Rather, they insist there are new opportunities in ecommerce as mobile and social customers become ever more connected with, and informed about, the companies with which they’re doing business.

  • Evan Goldberg’s SuiteWorld 2013 Keynote: Future Technology for Transforming Your Business

    At SuiteWorld 2013, NetSuite’s own Dark Knight and CTO, Evan Goldberg, described how NetSuite is helping businesses transform and realize their vision. In the video from the event, Goldberg explains the enhancements NetSuite is making to the product, including new mobile capabilities, NetSuite StickEase, drag-and-drop importing of records to NetSuite files tabs, and what’s coming in the new user experience overhaul. He outlines coming billing, global financials and multi book accounting function...

  • NetSuite CEO Zach Nelson’s SuiteWorld 2013 Address: Operations Transformed, Visions Realized

    NetSuite CEO Zach Nelson opened the annual SuiteWorld event, NetSuite’s customer and partner conference, with a keynote explaining how NetSuite is helping businesses transform their operations and realize their business vision. Watch below as he describes NetSuite’s new manufacturing capabilities and its game-changing partnership with AutoDesk; how NetSuite is leaving its competitors behind; and how enterprise customers like Williams Sonoma are running NetSuite to power their entrepreneurial eff...

  • NetSuite Joins Leading Retailers, Thought Leaders at IRCE 2013

    Staying on top of the latest trends in Ecommerce and learning how to improve your business is what the Internet Retailer Conference & Exhibition (IRCE) is all about. Billed as the world’s largest Ecommerce event, the conference features hundreds of speakers and sessions as well as an opportunity learn and network with close to 10,000 other Ecommerce professionals. Among those professionals will be NetSuite’s Andy Lloyd, general manager for commerce products, and Pete Isermann, CFO of Patriot...

  • A Dozen Reasons for Retailers to Attend SuiteWorld 2013

    Retailers today face constant change, with new technologies and customer demands constantly emerging. The advent of mobile commerce, social media, customer behavior tracking and personalization, along with omnichannel shopping present fresh challenges to retailers. To give NetSuite's retail customers a leg up on the competition, it is presenting an entire track of sessions devoted to retail at SuiteWorld 2013, May 13-16 in San Jose.  Each of these 12 dedicated retail–focused sessions i...

  • Cloud Software Sparks Award-Winning Innovation at Solio, Not Just Savings

    For many, turning to cloud software to run their business applications is an economical, agile way to free up resources and potentially get a better handle onoperations.For Better Energy Systems Inc., it helped save the business while also bringing affordable, sustainable energy to people in rural Kenya.It recently earned Better Energy Systems and its CEO Andy Howe the Individual Achievement-Turnaround Award as part of the 2013 ML100 Awards. The ML100 Awards are known as the most prestigious awa...

  • Time to Get Your Multi-Channel Strategy Right

    With the rise of online shopping, pressure on traditional retailers to compete with cheaper prices and greater variety available online provides both risk and opportunity. This continues to be heightened by the strong Australian dollar, which increases consumers’ purchasing power on overseas sites. An estimated $6 billion of sales from Australia in 2011 were purchases on overseas websites, which equates to around 40 percent of overall online sales, according to Frost & Sullivan.

  • NetSuite in the Twittersphere: Acquisitions, Media Coverage, and Toolkits

    NetSuite has an active and engaged community of followers, customers and fans on Twitter. Today we’re highlighting some of the feedback, comments and shout outs we saw in the last quarter. To keep up to date with the NetSuite Twitter community, be sure to follow us @NetSuite.

  • Philz Coffee, Serving Customers via the Cloud – One Cup at a Time

    It seems like every time I turn around there’s a hot new coffee shop serving the best beans and the best coffee in town. For some it’s about cost, for some it’s about the beans, and for others it’s about the freshness, but for Philz Coffee the story is different. If you don’t know Philz, it had its start in the Mission District of San Francisco and since 2003 has been taking a “customer-centric” approach to coffee, one cup at a time.

  • 10 Tips for Getting the Most Out of SuiteWorld 2013

    With a new location, a new slate of sessions and a wealth of new NetSuite partners and customers, SuiteWorld 2013 promises to be the best one yet.The NetSuite conference is moving from San Francisco to the San Jose Convention Center this year to accommodate the roughly 5,000 attendees expected to be at the show May 13-16. And a show with that kind of turnout with more than 180 breakout sessions requires a little preparation. Here are 10 ways SuiteWorld attendees can ensure they get the most out ...

  • NetSuite at NRF 2013: Retailers Embrace Omnichannel Selling

    I returned from the National Retail Federation's Annual Convention and Expo last month with my spirits lifted by all the positive energy. More than 27,000 retail professionals converged on New York, and unlike the caution or outright doom-and-gloom of some recent years, I met with countless people who had a genuinely upbeat outlook. At NRF, the mood reflected that of a positive economy, with retailers recovering from the recession and ready to embrace the omnichannel selling opportunities rangin...