Everything listed under: Advertising Media and Publishing Industry

  • Forthea Elevates its Commitment to Client Transparency with NetSuite’s Unified CRM, Financials and Project Management

    For a company operating in the sometimes opaque world of marketing services, Forthea had its work cut out for itself—building a company based on transparency with its clients. Named for both Fortuna, the goddess of luck and fortune, and Thea, the goddess of wisdom, the Houston-based internet marketing firm saw rapid growth thanks to the strategy that put an emphasis on clearly communicating value to clients in an industry that can be overwhelming for the uninitiated.

  • SheKnows Media Consolidates Multiple Systems onto NetSuite OneWorld Extends Leadership in Women’s-Focused Digital Publishing

    SheKnows Media built its growing women’s-focused digital publishing empire on the foundation that it knows its voice and its impassioned audience. It’s a promise that has kept advertisers flocking to SheKnows Media properties that reach more than 70+ million unique visitors every month.

  • A Flexible Business Workflow Platform is no Longer a ‘Nice to Have’ in the World of the Modern Ad Agency

    Agency competition was stiffer in 2016 than ever before, and clients have become well aware of their position of power. Furthermore, the number of account reviews and disruption caused in part by the K2 Report from the Association of National Advertisers, which revealed numerous non-transparent business practices, including cash rebates to media agencies, has created both more uncertainty and opportunity in the marketplace.

  • Top Trends for Media, Publishing and Entertainment in 2017

    Perhaps no industry has been affected so deeply, so rapidly by the cloud economy as media, publishing and entertainment. Barriers to entry are down and talent abounds. In 2017, we can expect that change will continue as consumers will be flooded with rich content and an array of choices on how to consume and pay for it.

  • The 5 Biggest Trends in Advertising 2017

    Advertising in 2017 will continue to see the wholesale upheaval that is pressuring agencies to adjust traditional business models and rethink operations. Already, the shift from brand-building traditional advertising to metric-driven digital advertising is in full motion. Agencies are building a talent pool that map to client opportunities.

  • NetSuite Deepens Vertical Industry Commitment with Software for Apparel, Footwear and Accessory Retailers, Advertising Agencies and Campus Bookstores

    Given the recent acquisition by Oracle, the NetSuite Global Business Unit now has an even greater breadth of resources and greater depth of domain knowledge about the demands of vertical industries and the segments within them. Combining these resources with NetSuite’s 18 years of experience in building a system to run a business from the cloud gives us the opportunity to move quickly to address new industry segments. 

  • Putting Data at the Heart of the Agency

    Advertising agencies operate in a world of shifting currents — one where clients, internal teams, competitors and technology present ever-changing targets.In fact, change is happening so fast today that there is no single answer — no silver bullet — that agencies can look into in order to keep up. Instead, they need to be working on several fronts. 

  • Balancing Risk and Reward in Ad Agency Global Expansion

    Many advertising and marketing agencies are enticed by the prospect of going global. Firms can enter new markets and open new revenue streams with a presence in Europe, the Americas, Asia, Australia or Africa and the Middle East. They can service multinational clients and build a marquee brand image.

  • Global Media Company Outgrows Legacy Sage System, Reaps Rewards of the Cloud

    Start-up companies oftentimes have a distinct advantage over established competitors. They are not held back by legacy investments made in on-premise financial software and have typically invested in flexible, cloud-based solutions from the start or moved on quickly from entry-level accounting systems.

  • Top Four Takeaways for Publishers from DigiPub NYC

    DigiPub NYC returned this year with a tone of maturity and innovation. Unlike previous years at DigiPub—where “programmatic” reigned over the discussion or “native advertising” was hailed as a dominating factor in the market—there were a series of presentations that spoke to how publishers are differentiating themselves in the marketplace with their own strategies, some niche, some not-so-niche.

  • K2 Rebate Collection Report Highlights Need for Better Agency Production and Financial Platforms

    The recent report from the Association of National Advertisers, which found that rebates, including "cash rebates," and "other non-transparent practices" are pervasive in the U.S. media buying ecosystem, stirred up more than just specific worries on media, it hurt the relationship between brands and agencies. It's a relationship that is often strained in the face of discount-oriented procurement officers and margin-owning client finance agency resources.

  • Two Steps to Improve Agency Margins by Eliminating Freelancer Overruns

    It's a refrain we hear again and again, “if it weren’t for the freelancer rates, we’d be well within budget.” It’s painful to hear that delivering a successful product to the customer can mean sacrificing margins and the business. Client demands are pushing agencies to the edge of margins for their project work and that means hitting deadlines any way possible. 

  • Every Day Can Be SuiteWorld: Let’s Keep the AMP Fire Going

    SuiteWorld 2015 last month in San Jose, Calif. was a showcase for our customers. Throughout the event, innovative companies shared how they are using NetSuite to transform their businesses and to lead disruption in the vertical markets they serve.

  • Advertising and Finance Experts Discuss Need for Transparency at ANA Show

    Brand/Agency negotiations are at the front of the conversation. "Buyer beware" isn’t how corporate marketing managers have traditionally thought of their ad agencies. But marketers have been asking tough questions, especially amid talks of ad fraud and recent charges of pervasive agency kickbacks

  • Overcoming Ad Agency’s Main Challenges with Cloud SRP

    Advertising is a highly creative -- and highly competitive -- field.  A quality campaign can make or break an advertising agency's reputation, but it won't keep it in business unless that agency also knows how to manage their team, hit deadlines, adhere to tight budgets, and give clients the visibility into the status of their projects that they crave.Fortunately, most of this operational side of advertising can be handled by cloud-based, Services Resource Planning (SRP) software. &nbs...