The Forecast for Philippine Businesses: Cloudy

Posted by Jan Pabellon, Principal Product Manager for Asia Pacific and Japan, NetSuite

The Philippines is poised for a large-scale move towards cloud computing. The country has leapt an impressive four levels in the Asia Cloud Readiness Index in just two years, from 14th place in 2012, to 12th in 2013, and now 10th place in 2014.

The index, published annually by the Asia Cloud Computing Association, shows the Philippines, along with Taiwan, Malaysia, and Thailand, to be among the nations in the region experiencing the most growth in terms of cloud readiness and adoption. The index ranked the Philippines highly on freedom of information access, reflecting the value that many organizations see in data that is visible and shareable.

Even traditionally conservative sectors such as banking appear to be warming to cloud computing. Last year, the Bangko Sentral ng Pilipinas (BSP) or the Philippine Central Bank, released a new framework on the use of IT in banking, which included rules that allow banks to use cloud computing technology. With the move, the Philippines became the region’s second country, along with Singapore, to allow banks to use cloud technology.

At NetSuite, we’ve definitely seen a marked increase in interest among Philippines companies in using cloud-based software, specifically Software as a Service (SaaS), to run their businesses. Initial concerns over security and Internet reliability have virtually gone away as more and more organizations recognize cloud computing as a more reliable, efficient, and cost-effective form of accessing applications and delivering services .

The benefits are two-fold. For one, a cloud business solution, specifically one that has a broad and integrated set of functionality for managing various business processes such as NetSuite, supplies a single data set and synchronization across a range of processes ( from procurement to inventory management, operations, financials, sales and marketing) over any channel (from physical locations, to call centers, and online). That eliminates the delays and manual work typical for organizations that use disparate and un-integrated on-premise applications, meaning that businesses run faster, more cost-efficiently and with a heightened focus on serving customers.

Secondly, organizations can eliminate the high IT cost and time required with traditional on-premise software, servers, security and backup systems, including ongoing maintenance by IT staff. Cloud software adopters are channeling those administrative and IT savings into value-adding activities such as product and service innovation, expanding sales channels, and providing superior customer service. That is why leading companies have moved from cloud readiness to business innovation with NetSuite’s single, integrated cloud solution for financials/ERP, CRM and ecommerce.

Some examples of leading companies in the Philippines that have moved to NetSuite’s cloud to manage their business include Roxas Holdings, the nation’s largest sugar producer; Island Rose, the Philippines largest retailer and distributor of fresh flowers; AIR21, a leading provider of door-to-door delivery services; and Carryboy Philippines, a leader in automotive accessories.

Does your organization want to find out how cloud based software can help your business? Interested in reading more about companies who have had their business transformed by cloud computing? Contact us today to find out more.

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