The Perfect Recipe for VARs: Cloud + Industry

Posted by Craig West, VP of Alliances and Channels

I always advise value added resellers (VARs) that if they want to be successful, they need to concentrate their practice and resources on true cloud technology. The cloud offers the agility and flexibility to meet client needs no matter how complex they may be. Pair that with a focus on industries, building expertise for specific industry needs and they have a recipe for growth.

Take NetSuite customer White Labs, a liquid yeast manufacturer for craft and amateur brewers, for example. Their business model requires unique industry features and functionality, some of which could require customization. As a VAR, building expertise to meet these specific needs differentiates your practice and adds more value to the customer.

These are the types of channel partners that thrive as part of the NetSuite Solution Provider Program. With over 400 partners worldwide, the program continues to grow and add the partners that are ripe for the growth opportunities the cloud offers. The best of the best chose to partner with Oracle NetSuite, as can be seen in the recently released Accounting Today VAR 100 for 2017.

Out of the top 100 VARs listed by Accounting Today, 22 are NetSuite Solution Providers. In the top 20, there are 8 NetSuite partners: RSM US (1), Tribridge (3), Sikich (6), Net@Work (8), Socius (12), Wipfli (14), SWK Technologies (14) and Blytheco (20).


The list also includes five VARs that only offer NetSuite to their clients: Explore Consulting (47), GURUS Solutions (59), Sererra Information Systems (60) Trajectory (74) and goVirtualOffice (94).

These are great examples of VARs that have thrived with the recipe of cloud technology and industry specific expertise. Take Explore Consulting, a Washington-based consultancy with over 15 year of experience as a NetSuite Solution Provider and NetSuite Commerce Partner. Dedicating their practice to NetSuite, achieving certifications for NetSuite like the NetSuite Implementation and SuiteCloud Developers Certifications, and focusing on industries like retail, ecommerce, manufacturing and wholesale distribution has helped them gain over 1,000 customers and become one of the leading VARs in the industry.

Get cooking and learn more about building a cloud practice with NetSuite as part of the Solution Provider Program.

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