Everything listed under: Ecommerce

  • Retail Trends in 2017: The Year of Evolution

    The coming year once again promises challenges and change across the retail sector. Yet, where those previous challenges were often met with technological advances or new approaches to consumer interactions, the best way for retailers to confront the trends of 2017 is with a close evaluation of their foundation. This involves consolidating their core systems and initiating a one-system approach.

  • Best Practices When Evaluating a New Ecommerce Solution

    Most businesses, no matter how big or small, have some type of online presence in today’s digital world. But as the ecommerce landscape continues to change, many companies are realizing their systems running their business have become outdated, and can no longer effectively support their business or customer expectations for consistent and relevant experiences across touchpoints.

  • Top 10 Most Popular Ecommerce Blogs

    As 2016 comes to a close, it’s essential to look back at what you’ve done over the last year to keep your ecommerce business competitive. What worked? What didn’t? What could you improve next year? For both B2C and B2B ecommerce, we saw a lot of discussion this year around unified commerce and omnichannel customer experiences – just to name a few.

  • Retail War Stories Part 3: Inconsistent In-store and Ecommerce Customer Experiences

    Men’s apparel is one of the fastest growing segments in retail, with studies consistently showing that sales growth has eclipsed that of women’s apparel. It’s a wave that continues to gain momentum, and one that a privately-held, New York-based branded manufacturer which specializes in high-end men’s apparel is poised to ride – if only its systems didn’t continue to hold it back.

  • Cubs Win Creates Unprecedented Orders, Online Traffic for Wrigleyville Sports

    When Kris Bryant fielded Michael Martinez’s short chopper down the third base line and threw it to first base, securing the first World Series championship for the Chicago Cubs in 108 years, Eric Castellucci, a lifelong fan, was at home trading texts, emails and group chats with coworkers.

  • The Catalyst for Unified Commerce

    Shoppers are more in control than ever. Smartphones have put everything at their fingertips and given them the power to demand an anytime, anywhere shopping experience.This isn’t a new revelation for the retail industry. According to the Boston Retail Partner’s 2016 Digital Commerce Benchmark Survey of 500 top North American retailers, 56 percent report they plan to focus on providing a consistent brand experience across channel as a top digital priority.

  • B2B Sellers Benefit with Unified Ecommerce Strategy

    B2B organizations understand the tremendous opportunities a unified ecommerce approach presents for business. In fact, a recent study from Forrester Consulting, commissioned by NetSuite, reveals 62 percent of midmarket B2B sellers plan to adopt an integrated ecommerce solution. 

  • Retail Executive Insight: A Fashion Retailer’s Guide to a Total System Makeover

    Editor’s note: Below is a Q&A interview with Matt Rhodus, Director and Industry Principal, Retail Apparel Vertical for NetSuite that originally appeared within Apparel Magazine’s Thought Leadership Report. The interview focused on how fashion retailers can break the bonds of legacy IT systems and unleash new levels of innovation. 

  • Retail War Stories Part 2: Lack of a Single View of Orders Across Channels

    Competing in New York City’s legendary fashion scene requires a fortitude that matches the town’s stalwart reputation. For those who catch a foothold – as this high-end men’s shoe retailer has – survival depends on staying one step ahead of your competition by accelerating with customer expectations. But like many rapidly growing start-up retailers, this one is finding that its systems are holding it back.

  • Retail Executive Insight: Becoming Omnipotent in Omnichannel

    Editor’s note: Below is a Q&A interview with Branden Jenkins, GM of Global Retail for NetSuite that originally appeared within RIS News’ IQ Report, “Advanced Omnichannel: Constructing the Unified Enterprise.” The report addresses the challenges today’s retailers are facing and what they need to do in order to future-proof their business and meet consumer expectations.

  • 5 Steps to Improving the Customer Experience for Fashion Brands

    Retailers and fashion brands are under enormous pressure to provide better shopping experiences while remaining profitable. That has meant evaluating different technology platforms with the hope of improving the customer journey efficiently and cost-effectively. Yet most are scratching their heads at where to even begin.

  • Move Over Best of Breed; Business Sellers Prefer Single-Stack Ecommerce Solutions

    As midmarket B2B sellers move toward ecommerce, those deploying single-stack solutions are experiencing far greater success than their peers using best-of-breed software, according to a new Forrester Consulting Report. 

  • The Three Challenges Outdoor Retail Brands are Turning into Opportunities with Cloud ERP

    Like the outdoor enthusiasts who use their products, outdoor retail brands dislike the comfort zone, and thrive on pushing themselves to innovate and deliver new experiences for their partners and consumers. 

    For today’s outdoor retail distributors, this genetic makeup is a perfect fit for the current business environment. 


  • Retail War Stories: Inventory Management

    During the 2014 holiday season, a women’s specialty retailer, recently given a second lease on life after a private equity firm purchased it from bankruptcy, suffered another setback when it was removed from Amazon because it couldn’t commit inventory for fulfillment in a timely manner. Without a reliable view of inventory across its multiple channels: in-store, online and third party marketplaces, the retailer couldn’t fulfill orders accurately. 

  • Hosting Does Not a Cloud Solution Make: How to Spot Cloud Posers

    I recently saw a LinkedIn post from an industry analyst equating the term "cloud computing" to "just a computer that lives somewhere else." While I'm sure there was a jestful side to the post, the underlying message highlighted a very important point that software buyers should be considering. If the "cloud” solution you are buying equates to a direct, 1-to-1 server substitution in an on-premise location, it isn't cloud, it's hosting. 

  • Journelle Lends Advice on Its First, and Most Important Step, Toward True Omnichannel Commerce

    How many of you consider yourselves a full omnichannel retailer?It was a question I posed to a room of 70 retail executives gathered at the Intersect Retail conference recently held in New York City. A few hands timidly went up in the audience, not unlike the way you’d raise your hand in class as a kid and keep your fingers crossed that the teacher didn’t call on you.

  • True Brands Raises a Glass to NetSuite Intelligent Order Management

    NetSuite’s release of its new Intelligent Order Management solution at its annual SuiteWorld conference in San Jose, was particularly timely for one customer.True Brands, a multi-brand global designer and supplier of beverage lifestyle accessories, has already adopted a key aspect of NetSuite Intelligent Order Management.

  • NetSuite SuiteWorld: Where Retailers Make Bold Happen

    NetSuite's growing presence in retail will be on full display at this year's NetSuite SuiteWorld conference taking place in San Jose from May 16-19, 2016. And with a theme of "making bold happen," the event might as well serve as a retail rally cry. An increasingly competitive and complex marketplace has combined with fast changing consumer expectations to force retailers to push the limits of what they once thought was possible. 

  • Welcome to the Brave New World of Unified Commerce

    Retail has evolved tremendously over the past decade and this tempo isn’t slowing down anytime soon. Technological advances and evolving consumer expectations are directing this transformation, which has forced retailers to make quick decisions in an effort to survive. For most, those decisions were and continue to be costly and convoluted as IT departments struggle to keep up with the rapid pace by patching together each channel of business.

  • Bailey Hydraulics Pumps Up Ecommerce Business with NetSuite

    In a highly competitive market with a wide range of competitors, both physical and online, ecommerce has become a vital channel for Bailey Hydraulics, a leading manufacturer and distributor of mobile hydraulic components .The Knoxville, Tenn.-based company sells its standard and custom products that include mobile hydraulic pumps, valves, motors and cylinders to a diverse customer base spanning thousands of consumers, dealers...

     

  • The Retailer’s Step-by-Step Guide to Achieving Customer Experience Nirvana

    Today’s retailers and fashion brands must deliver great and innovative experiences or their business won’t survive. To do this, many are scrambling to roll out the next big technology such as beacons and digital dressing rooms, and succumbing to the temptation of deploying multiple disparate retail solutions in order to try to give the appearance of a unified omnichannel business. 

  • Five Steps to Develop a Data-Driven Customer Strategy

     

    It’s no secret that today’s consumers have unprecedented real-time access to an incredible amount of information on your company, services and products, as well as all of your competitors in the market. These shoppers are complex, ‘always-on’ and well informed, meaning they can find what they are looking at any time.  With all the information consumers have on your brand, and all the digital clue...

  • Advance Your Website Development Skills with the New SuiteCommerce Developer Certification Program

    A stellar ecommerce site hinges on the skills and abilities of a company’s software developers. With NetSuite’s SuiteCommerce platform, you can fully customize your ecommerce site to enhance customer shopping experiences and adapt to the ever-changing forces shaping your company. 

  • The Rebirth of Omnichannel Sales and Service

    Is an omnichannel strategy still the relevant path for retailers seeking to deliver a seamless customer experience?The term “omnichannel” has taken a few hits in the industry lately. But the backlash is borne of misunderstanding. Industry experts have muddied the definition by using the word to describe a need to provide customer personalization online and in the store.

  • Australian Retailers Well Poised to Meet Consumer Demands in the New World of Retail

    The biggest challenge for Australian retailers today is attracting and retaining customers, yet some 42 percent don’t have a customer experience management strategy in place, according to a recent study by Frost & Sullivan.

  • Meeting the Needs of the Modern Consumer Starts in the Back (Office)

    For many fashion apparel and accessories retailers, their greatest challenge is not identifying the latest trends or attracting the next wave of hot designers. Rather, it’s their customer’s rapidly evolving expectations and the technology required to deliver truly great experiences.

  • Deliver on Your SEO Strategy with a Solid Go Live Checklist

    You’ve developed your SEO strategy. You’ve deployed best practices to optimize your ecommerce site for search engines. Now, you’re ready to launch. But hold on. Will all of your hard work generate the traffic, and hopefully the revenue, you anticipated?

  • Keeping Up With the Rapidly Changing SEO Landscape

    Keeping pace with search engines as they tweak their algorithms is paramount for ecommerce retailers. Even the smallest change could mean less traffic to your site. That hasn’t changed.

  • Research Insights: Steps for Retailers to Achieve a Blended Digital and Physical Environment

    We recently sat down with Brian Kilcourse, Managing Partner of retail industry firm, RSR Research to discuss some of the key observations uncovered in their study, Commerce Convergence: Closing the Gap Between Online and In-Store.

  • Research Insights: Top Retail Challenges in Providing Seamless Consumer Experiences

    We recently sat down with Brian Kilcourse, Managing Partner of retail industry firm, RSR Research to discuss some of the key observations uncovered in their retail study, Commerce Convergence: Closing the Gap Between Online and In-Store.

     

  • Research Insights: Why Today’s In-Store Customer Experiences Are Inadequate

    We recently sat down with Brian Kilcourse, Managing Partner of analyst firm, Retail Systems Research to discuss some of the key observations uncovered in the firm’s study, Commerce Convergence: Closing the Gap Between Online and In-Store.

  • One, Two or Three? How Many Cart Reminders Do Shoppers Need?

    Uncovering a shocking data point is one of the most thrilling parts of my job, and this one is a jaw dropper! It was only a couple of years ago that I conducted a study of the cart strategies for top retailers and found that only 13 percent sent a cart reminder.

  • Personalizing Customer Engagement for Apparel Brands

    Matt Segal, VP of Account Management for Clutch, a NetSuite SuiteCloud Developer Network (SDN) partner, recently wrote a guest feature in Apparel entitled “How Theory and Splendid Glean Customer Insights”

  • Deliver a Well-Architected Ecommerce Website with Technical SEO

    A successful SEO strategy involves more than keywords and creating content. Technical SEO, everything outside of your content creation, is a vital step in ensuring your ecommerce site is found by search engines and customers.

  • The Road to Customer Experience Nirvana Provides New Challenges, Opportunities for Brand Manufacturers

    We recently sat down with Matt Rhodus, Industry Solutions Principal for Retail at NetSuite, to gather some insights into some of the big trends and challenges he’s seeing in retail – especially among apparel brand manufacturers. Here’s what he had to say:

  • Fake Omnichannel is Everywhere: A Case Study

    Retailers have it tough as they strive to deliver a seamless omnichannel brand experience across all customer touchpoints. Their jobs are made even more difficult by the abundance of commerce-related software solutions masquerading as omnichannel.

  • SuiteCommerce Developer’s Site Is Now Live

    We are excited to share that the SuiteCommerce developer community website, developers.suitecommerce.com, is now live!

  • Shop.org 2015 Recap: Retailers Agree, Consumer Loyalty Requires a Unified Commerce Experience

    NetSuite had another great experience at this year’s Shop.org Digital Summit in Philadelphia. We exhibited our latest commerce solutions at the expo, met with industry analysts and press and learned from leading retailers speaking at the summit.

  • Videos: Ask the Bronto Strategists: Answers To Top Holiday Marketing Questions

    With the holiday season just around the corner, most retailers are likely finalizing their plans for this season’s marketing campaigns. So we asked the talented team of marketing strategists from Bronto Software to share the questions they hear most when it comes to doing holiday marketing right.

     

  • (Video) How Outdoor Living Products Retailer Thos. Baker Drives Customer Engagement

    For Thos. Baker, a retailer of premium outdoor living products, the principle of an integrated suite doesn’t just apply to the design aesthetics of an outdoor space. It’s central to how Thos. Baker has run its business for the past 10 years.


  • Three Order Management Lessons from the Pizza Delivery Guy

    Pizza chains and other delivery restaurants are mastering the art and science of the “transactional touch.” Through text messaging, mobile apps and websites, these innovators keep hungry customers up to date on the status of an order, from the moment it’s placed until it arrives at the door.

     

  • A 360-Degree Customer View Fuels Retail Growth

    Organizations with a firm understanding of their customer’s behaviors and preferences have a wealth of options for expanding their business and improving the bottom line, many of which we’ve outlined here before.

  • Leveraging Multiple Channels for SEO

    A sophisticated Search Engine Optimization (SEO) strategy doesn’t end after the research is complete, content is created and the images on an ecommerce site are tagged with alt text. In fact, leveraging multiple channels to improve SEO is a must in today’s highly competitive environment.

  • Liberty Bottleworks Grows with NetSuite (Video)

    Liberty Bottleworks is a perfect example of the resurgence in American manufacturing. Founded in 2010, the company was built by two outdoor industry veterans with nothing but a dream

  • Tacoma Screw Products Expands Business with NetSuite and ChannelAdvisor

    A family-owned distributor of fasteners, tools and construction supplies with 16 stores in the Pacific Northwest and a 50-person sales force, Tacoma Screw Products has managed to grow...

  • A Single Platform: The First Pillar in Unlimited Retail Growth

    Need an example of the upheaval and disruption ecommerce has brought to retail? Ask a catalog retailer.

    Hanover Direct, a 102-year old apparel and home fashion retailer built its business on mail order catalogs for its multiple brands...

  • Learn How a Connected Supply Chain is Helping Redcat Racing and Thos. Baker Exceed Customer Expectations

    What does a retailer of premium outdoor living products and a retailer of high-performance remote control cars have in common? They know that in order to create a seamless, consistent customer experience across every channel, they need to optimize their supply chains.

  • Video: How a Single Cloud-Based Commerce System Is Transforming Retail

    Branden Jenkins, NetSuite’s General Manager of Global Retail recently had a chance to sit down with Debbie Hauss, Editor-in-Chief of Retail TouchPoints at our SuiteWorld conference.

  • SEO Efforts are Meaningless Without Quality Content

    Of all the advice you receive about using SEO to improve your ecommerce website’s performance, the simplest and probably the most difficult to achieve is this – create compelling content.

  • Retail Experts Share Their Advice on Keeping up with Modern Consumers

    Intelligent order orchestration, beacons, mobile POS and constantly evolving customer expectations that retailers “know them” are just a few of the things that make succeeding as a modern retailer incredibly challenging.

  • Research is Fundamental to SEO Success

    With any business initiative, a solid understanding of key factors and differentiators is fundamental to success—especially with search engine optimization (SEO).

  • NetSuite CTO Details Procure-to-Pay, Developer, Mobile Capabilities

    NetSuite founder and CTO Evan Goldberg took to the circular stage at SuiteWorld today to detail the company’s plans for data center expansion, new mobile capabilities, new procure-to-pay functionality and demo the new SuiteCommerce InStore product.



  • NetSuite Links In-Store and Online Experience

    Posted by Tony Kontzer, Guest Blogger Already a powerful presence in the retail world, cloud pioneer NetSuite on Tuesday upped the ante by introducing SuiteCommerce InStore, a new omnichannel point-of-sale solution that integrates the online and in-store customer experience.

  • Boldly Go Where No Retailer Has Gone Before… or Be Left Behind

    “Space: the final frontier. These are the voyages of the Starship Enterprise. Its five-year mission: to explore strange new worlds, to seek out new life and new civilizations, to boldly go where no man has gone before.” -Captain James Tiberius "Jim" Kirk

  • Top SEO KPIs to Track for Ecommerce Success

    Successfully leveraging search engine optimization (SEO) to improve ecommerce performance takes more than just some upfront keyword research and architectural adjustments to a website, it demands ongoing monitoring and adjustments to ensure continued success.

     

     

  • How a Wine Accessories Retailer Uncorked B2C and B2B Ecommerce Success

    Wine connoisseurs are noted for their discriminating tastes. Many put a premium on the quality of the overall wine experience—and that includes online purchases of wine-related products. International Wine Accessories (IWA) is meeting customer demand for a rich and engaging ecommerce experience...

     

  • Cloud, Flexibility and Scalability Key Considerations for Restaurant Chain Expanding Internationally

    When childhood friends and transplanted New Yorkers Robert Hazan and Steven Marks found themselves in Australia in 2002, they craved their favorite fast casual cuisine - Mexican. When they couldn’t find a decent plate of Mexican food...

  • Google’s Mobile Emphasis on Search Rankings Makes Responsive Design a Must

    If the need for a responsive ecommerce website wasn’t already abundantly clear to any businesses with a website, Google’s announcement last week that it would include mobile friendliness of websites as a ranking signal should put to rest any reservations about


  • Developing an SEO Strategy for Ecommerce Success

    Almost any ecommerce endeavor these days must include a plan for search engine optimization (SEO), but despite the widespread realization of just how important SEO is, many retailers address SEO too little, too late or not at all.

  • 4 Top Retail Trends for 2015

    The retail industry constantly changes in response to major shifts in consumer buying behavior. However, that pace of change is accelerating even faster than ever before due to the broadening number of channels through which retailers and consumers transact business.

     

  • How to Execute a Successful SEO Strategy

    Online retailers spend a considerable amount of time trying to create the perfect ecommerce website. However, all of this time spent trying to make sure everything is perfect doesn’t mean a thing if the website isn’t properly optimized...

     

  • Four Ways Order Management Improves the Omnichannel Customer Experience

    In today's omnichannel world, customers expect the same level of service whether they buy something online or in the store. They want helpful product information, near-real-time product availability, and the ability to check on the status of an order or return.

  • Seamless Customer Data Leads to Efficient Customer Service

    We’ve all placed an order on our favorite ecommerce site at some point and wound up on hold with customer service and, all too often, spent even more time as we wait for the agent to validate who we are. Worse yet are the times we find ourselves being transferred to another agent who asks us to restate our personal information and why we called all over again.

  • Saddleback Leather Has Ecommerce in the Bag

    Saddleback Leather began 11 years ago when its founder, Dave Munson, was looking for the perfect leather bag to accompany him on his many adventures in Mexico. After his search came up with nothing, he found a local leather shop in Mexico where he had his perfect bag made especially for him.

  • Online Retailers: Don’t Get Tripped Up During Your Busiest Seasons

    For online retailers, appealing to a global audience brings its share of rewards and challenges. One area that’s sometimes overlooked or rushed into is the need to tailor ecommerce websites to capitalize on the varied busy seasons throughout the year.

  • Knowing When to Say Goodbye to Your Legacy Ecommerce Platform

    There comes a time when every retail organization must take a close look at their ecommerce platform and decide if it’s worth keeping or if it’s actually holding them back from innovating and growing in today’s competitive environment.

  • Four Ecommerce Design Mandates for Keeping Your Site Fresh

    Fashions change every year and designers can't expect to satisfy fashion-conscious consumers with a rehash of last year's creations. Web design is also rapidly changing and online retailers who don't update their web stores regularly will have a hard time attracting and keeping customers.

  • What Online Shoppers Want in Customer Service

    Online shoppers expect a lot from their ecommerce companies today. No longer will they tolerate 48-hour delays in responses to email, or a 30-minute wait time to reach the call center. Their idea of what customer service should be like can be summed up by the common phrase "the right product at the right time to the right place at the right price."

  • Christian Art Gifts Sees B2B Ecommerce Soar with SuiteCommerce

    Heinrich Johnsen, the owner of Christian Art Gifts, knows ERP systems. A native of South Africa, Johnsen worked as an ERP consultant for six years at the global systems integrator Deloitte, traveling to client sites to handle on-premise ERP deployments.

     

  • Organize Your Commerce System Around the Customer

    For almost as long as the idea of commerce has been around there’s been the notion that a business is selling either to consumers or businesses, with the occasional instance where a business might be selling to both. This has driven not only the commerce experience...

  • NetSuite to Provide Path to Seamless Omnichannel Commerce at Shop.org

    Providing a seamless omnichannel experience that meets customer expectations for consistent and relevant brand engagements and interactions across all touchpoints is a key differentiator for retailers. Yet, merchants attempting to provide this type of experience often have to deal with a multitude of disparate customer-facing and back-office systems.

  • RST Brands Builds Its Direct-to-Consumer Sales with Ecommerce

    Distributors and manufacturers are looking to ecommerce to fuel growth and new revenue opportunities by using the online channel to expand market reach and increase business with existing customers. Innovators are also looking beyond B2B markets to capture new revenue with direct-to-consumer sales.
  • That Pet Place Evolves Its Multichannel Retail Business with NetSuite

    Fish and other animals took millions of years to evolve into their present state. That Pet Place, a leading supplier of live fish and aquarium supplies, as well other pet products and live animals ranging from finches to ferrets and canaries to chameleons, couldn’t afford to take that long.

  • 8 Questions to Help Determine if Your Ecommerce Platform Needs To Be Replaced

    Moving to a new ecommerce platform may seem like a big undertaking, but it’s a necessity if your legacy applications are too old to support the type of brand experience and functionality today’s consumers expect.

  • Rapid Pace of Change, Omnichannel to Headline Online Retailer Event

    Retail used to be an in-person, in-store experience, but that has changed with most consumers today connected online all the time. An increased pace of life coupled with an increased technological capability has spurred on the development and demand for a multi-channel approach to retailing.

  • Product Configurator Key Cog in B2B Ecommerce for CMP Corp.

    B2B ecommerce is one of the hottest trends in manufacturing and distribution, and CMP Corp. is staking its claim with an innovative website (www.cmpcorp.com) that includes an online product configurator that’s driving new revenue and business reach.

  • Using Personalization Across Multiple Channels to Improve Conversion Rates

    Imagine that you are shopping online and about to check out when, flashing before your eyes, you receive a product suggestion that is so spot-on, it is all but irresistible. Maybe it’s something that complements the product you already have in your shopping cart or perhaps it’s something you never would have thought to look for, or even something that you admired before while browsing online but didn’t go through with the purchase.

  • Retail is Dead, Long Live Retail!

    Retail is Dead, Long Live Retail! — that was the title of NetSuite CEO Zach Nelson’s keynote address during the recent SPS Commerce Omnichannel 14 conference in Minneapolis, Minn.

  • Inventory, Supply Chain and Order Management Are Not Keeping Pace with Omnichannel Commerce

    While online retail continues to grow at a rapid pace, many of the systems needed to support it are not keeping up. In fact, ecommerce is growing faster than in-store retail, according to the U.S. Commerce Department and Internet Retailer, climbing 16% in 2012 and 17% in 2013, compared to just 4% in both those years for store sales.

  • Customer Commerce: Build Your Business Around Customers, Not Channels

    Today’s B2C and B2B customers expect highly consistent and personalized shopping experiences, regardless of channel or touchpoint. Yet most businesses don’t have the infrastructure to provide an omnichannel customer view.

  • Key Steps to Attracting the Non-shopper with Ecommerce

    Business classes tend to categorize shoppers into four different types: the bargain hunter, the researcher, the impulse shopper and the loyal shopper.

  • Ibex Outdoor Clothing: Seamless Wool, Seamless Commerce

    The merino wool fibers used in outdoor apparel from Ibex Outdoor Clothing are about one-third the diameter of a human hair. When woven into clothing, merino wool fibers come together in a seamless fabric that’s exceptionally soft, lightweight and comfortable.

  • Medical Supply Depot Details its Website Performance Improvements with NetSuite Best Practices

    Faster websites can mean higher search engine rankings, better customer conversion rates and, ultimately, increased revenue.

  • Williams-Sonoma Leverages Cloud Commerce to Take Its Business Global

    Initially wary of the cloud, high-end home products retailer Williams-Sonoma is now embracing next-generation commerce systems as it expands its business internationally using NetSuite to manage all transactions with its consumers and partners worldwide.

  • The Ecommerce Features B2B Buyers Demand

    B2B ecommerce companies that don’t quickly adapt to the new reality of rapidly evolving expectations of B2B customers will soon find themselves at a competitive disadvantage and miss out on a huge opportunity.

  • Worldwide Retail Market Transforming On Cloud-Driven Tradewinds

    Technology analyst firm IDC has laid down its “Worldwide Retail 2014 top 10 Predictions” findings. The study reflects the state of retail market developments driven by both the supply chain backend and the consumer-facing front end of business.

  • Benchmark Report Details the State of Ecommerce in Distribution

    Distributors are relying on ecommerce to acquire new customers and increase sales. Yet they're not satisfied with many aspects of their current ecommerce websites. The results of a recent survey sponsored by NetSuite in partnership with Modern Distribution...

  • IDC Offers Predictions, Advice for Manufacturers Moving to Omnichannel Commerce

    IT analyst firm IDC recently released its manufacturing predictions and it’s clear that omnichannel commerce is going to have a profound effect on the market for the foreseeable future.

  • Leveraging Omnichannel Data to Create Personal Customer Experiences

    In my previous post, “Leveraging Omnichannel Data to Revolutionize the Customer Experience,” I discussed the necessary steps retailers need to take in order to deliver an integrated omnichannel experience...

  • Server-side JavaScript Brings Benefits to NetSuite Developers

    When it comes to customizing a SaaS application, or any application for that matter, the programming language on which it’s based is an important consideration.

  • How to Win in Ecommerce with Outstanding Inventory and Order Management

    Inventory and order management is more complex than ever especially for retailers who are growing rapidly online. In order to compete, retailers must provide outstanding customer service while also spending less than rivals.

  • Leveraging Omnichannel Data to Revolutionize the Customer Experience

    Customers expect great service no matter what channel they use to shop. They don’t understand why there are inconsistencies between channels, such as why a retail store won’t issue a refund on a product bought online, or why store associates can't tell them when inventory will be replenished.

  • Five Keys to Achieving Omnichannel Success

    Retailers, distributors and manufacturers are all quickly coming to understand the importance of omnichannel commerce -- the need to have an integrated system, shared data and consistent services across every customer channel.

  • Omnichannel Retail Helps CELL Bikes Shift into High Gear

    Australian retailer CELL Bikes launched in 2002 with a vision of exemplary customer service and top quality bicycles and gear for enthusiasts to “ride more for less.” As its business grew, however, CELL Bikes found itself struggling to keep pace on what seemed like an endless uphill climb.

  • The New Normal: B2B Customers Expect a B2C Experience: Webinar Takeaways

    GoPro, the world's leading activity image capture company, knows a thing or two about scaling distribution. Available across the world with wide distribution, GoPro already knows what a lot of manufacturers and wholesale distributors are just discovering...

  • Juvenon Rejuvenates with NetSuite Order Management

    Health-conscious people turn to Juvenon for anti-aging nutritional supplements designed to maintain vigor and extend a high-quality life, but the company’s own aging order management system needed a boost of its own.

  • Manufacturers and Distributors: How to Do Ecommerce Right

    Ecommerce has been a boon to retailers, enabling them to enter new geographical markets, attract customers who prefer to buy online or at off hours, and compete successfully with much larger retail chains.

  • EndoChoice Leverages Ecommerce to Disrupt the Gastrointestinal Supplies Market

    Gastrointestinal disruption…now that doesn’t sound good. For EndoChoice, a company manufacturing gastrointestinal (GI) devices, diagnostics, infection control and imaging for GI specialists, it’s fantastic.


  • The Franklin Mint Casts in with NetSuite, Improving Order Efficiency 25%

    Founded in 1964, The Franklin Mint is renowned as a maker of collectibles such as commemorative coins, die-cast models, games and objects d'art. To grow its customer base, the company strives for excellence in product selection, service and fast, top quality order fulfillment.

  • 10 Musts for Your Ecommerce Site in 2014

    Maintaining a fresh, innovative, and engaging ecommerce presence is not just an annual project—it's a daily challenge.

  • Today’s New Normal: Why Distributors and Manufacturers Need to Think About B2B Ecommerce Now

    The traditional model of distribution is rapidly changing. It’s a whole new ballgame for manufacturing and distribution than it was 10 years ago. Today, B2B customers increasingly act like consumers with the desire for self-service tools and instant access to product information through their mobile devices.

  • Military Collectible Company Takes its Orders with NetSuite

    Cranmer is the founder of International Military Antiques and co-star of Family Guns, a National Geographic Channel reality show featuring him and his son, Alex Cranmer. Christian’s love of military history has led him around the globe in a career as the largest retailer of military antiques and collectibles in the world.

  • Three Levels of Maturity for Manufacturers in Omnichannel Commerce

    Online reviews, price comparisons, online product videos and feedback via social media – all available instantly, in-store from a smartphone – have profoundly changed the consumer purchasing process. Add in same-day shipping and expectations around a seamless, consistent experience across channels and both ordering and return processes and many manufacturers are struggling to adapt.

  • What Amazon Knows That Distributors Don't

    When you think of consumer-facing ecommerce, you probably think of Amazon, the dominant player in online B2C retail. But Amazon and other major B2C ecommerce companies have their eyes on the B2B market as well, and they're moving in fast. Case in point: the Google Shopping for Suppliers beta site carries a wide range of electronics, mechanical and testing/measurement products.

  • 2014: The Omnichannel Reality – Do or Die

    According to a new study from Aberdeen Group, it pays to consistently communicate with customers across retail or B2B channels. The study, “Omnichannel Customer Care,” revealed that companies with the strongest omnichannel strategies managed to retain an average of 89 percent of their customers, compared to the 33 percent that companies with weak omnichannel strategies managed to retain.

  • The Four Biggest Omnichannel Challenges of 2014

    The New Year is now upon us and forward-thinking retailers had better address the challenge of the omnichannel model quickly if they haven’t already. Customers expect to interact with brands through any channel, at any time, without sacrificing experience or service, yet many retailers are ill-prepared to provide it with inflexible, outdated processes and systems unable to adjust to change.

  • Truly Know Thy Customers (and their Pets) To Achieve Stronger Customer Relationships

    Great customer relationships are developed through consistent positive interactions with retailers. Retailers that understand what their customers need and want create a longer customer lifetime value and are able to provide a much more personalized and engaging brand experience. Capturing every interaction and transaction will increase the depth of the relationships with your customers.

  • Attract Customers with Focused, Detailed and Descriptive Content

    Wouldn't it be nice if online searches returned exactly the results your customers needed, and with your company listed at the top? This is possible and doesn’t require a huge advertising budget to do it. What is required is an investment of time and effort to create rich content within your ecommerce site.

  • What is Functional Two-Tier ERP?

    The idea of standardizing on a single on-premise ERP instance globally has failed. As we’ve discussed two-tier ERP is the solution and it typically is deployed as a financial consolidation play. But with NetSuite SuiteCommerce, it is possible to have a functional two-tier ERP system as well.

  • The Convergence of CRM with the Ecommerce Platform

    The evolution of product development often follows an all-too-familiar pattern. Countless point solutions, developed to solve a single business challenge arise to meet market needs, only to wind up siloed and disconnected from one another. With time, some of those solutions gradually find their perfect match and become connected to achieve a more powerful, integrated solution.

  • Seamless Order Management Drives a Better Brand Experience

    These days, the key to delivering a better brand experience starts with streamlining order management. Customers don’t care how they get the products they want. They expect retailers to take care of them throughout their entire buying process and get the products they want regardless of channel.

  • Enabled Commerce: B2B Ecommerce and Manufacturing Webinar

    The speed at which manufacturing companies go to market is dramatically increasing and changing the traditional manufacturing model. Customers expect to be able to research and purchase a manufacturer’s product online as well as locate a store or authorized distributor quickly and easily. Distribution companies want to be able to place online orders with their negotiated pricing.

  • SEO Metatags, Thoughtful Research Create Winning Customer Experiences

    Delivering a great customer experience shouldn't have to wait until someone has clicked on your website. It should begin much earlier in a customer’s online shopping journey as they are searching for the products that you sell. Too often, searching for the right product online ends abruptly, leaving a customer frustrated due to either an overload of unrelated information or none at all.

  • NetSuite and Frost & Sullivan to Address the Australian Ecommerce Gap

    Talk about a disconnect. Online retail sales in Australia are expected to surge to $25 billion by 2015, up 39% from 2013, according to the research consultancy Frost & Sullivan. And yet just one-third of the 77,000 retailers in Australia accept orders online.  The implications are clear.

  • Ecommerce Holiday Gifting Best Practices to Promote Lifetime Customer Loyalty

    Do a search for “Ecommerce holiday gifting best practices” and you will find a slew of helpful blogs outlining steps Ecommerce marketers can take to fine-tune their sites for the holidays. You will likely find great tidbits which will help define, or re-define your holiday site content and taxonomy, but when it comes to holidays and gifting, your website is not the only touchpoint you should concern yourself with. A big part of any gift is the presentation.

  • Three Obstacles to Global Success for Distributors

    Doing business in a global economy demands a high degree of flexibility. It’s not uncommon for a distributor to have to manage orders and payments in different currencies, tax rates and government regulations, as well as fulfill and ship products across international borders. Additionally, most companies, regardless of size, are no longer based in one location and there is a need to provide anytime, anywhere access to real-time data on transactions, accounts and shipments.

  • 7 Last-Minute Ecommerce Tips to Boost Holiday Sales

    With the holiday rush just around the corner, we asked several of our resident Ecommerce experts to share some of their top last-minute tips to help drive additional online sales. From offering gift wrapping services to making small tweaks to improve search engine optimization (SEO), these last-minute tips are a must try to boost holiday cheer and your bottom line this season and into the New Year.   1.Offer In-Store Pick up: Customers expect a seamless shopping experience no matter where o...

  • NetSuite August Tweets Tout Customers

    As the Summer of 2013 unfortunately draws to a close, we take a look back at some of our favorite tweets in August, a month that saw some big customer wins, happy users, compelling customer success stories and yet another recognition for our professional services automation software. Those are a number of big wins out there @NetSuite - impressive! The #PaaS wars are going to get better http://t.co/oDLVLnUdPi — Aditya Kamalapurkar (@aoladi) August 13, 2013 Tearing into NetSuite Financial Report w...

  • Delivering a Seamless Cross-Channel Customer Experience via the Cloud

    We may be a bit biased, but it’s really hard to argue with the benefits that come from the integration of retail software systems, processes, and departments across channels. The benefits are crystal clear for both the business and its customers. These benefits include: Cross-sell and up-sell opportunities at physical stores increase dramatically when sales associates have access to real-time, accurate, enterprise-wide inventory data.

  • Retailers and Manufacturers Forecast Growth with Ecommerce and Order Management Investments

    U.S. companies in the wholesale distribution, manufacturing and retail sectors are strongly optimistic about their prospects for growth, yet ill-prepared to handle it, according to a recent study. Conducted by NetSuite and Oz Development, the benchmark study of more than 200 U.S.

  • NetSuite’s July Twitterati

    With major partnerships, big plans for China, more recognition for Zach Nelson and more! July was no lazy summer month for NetSuite. In fact, it was downright busy.

  • Hairhouse Warehouse Among Forward-Thinking Businesses Discussing Ecommerce in the Cloud

    As the Australian ecommerce market experiences significant growth, attracting great interest from both local and international retailers, forward-thinking businesses are adapting and evolving both their processes and the technology platforms that support their businesses. One Australian business that has made a strong commitment to its omnichannel business is Hairhouse Warehouse. Hairhouse Warehouse is implementing NetSuite's SuiteCommerce solution to manage its head office operations, 150 franc...

  • Reaching the Omnichannel Customer this Holiday Season

    What are the biggest concerns retailers are faced with as the holidays are quickly approaching?  This is the question Tim Parry of Multichannel Merchant asked Branden Jenkins, our very own GM of Etail and retail solutions within this one-on-one video interview.  During the interview, Branden shared his thoughts on what retailers need to do to meet the needs of today’s consumers who expect to be able to seamlessly shop everywhere, anywhere and anytime – what he refers to as “delivering ...

  • Stealing From the BtoC Commerce Playbook to Achieve BtoB Success

    Manufacturers and wholesale distributors are under increasing pressure as B2B customers expect the same online purchasing experience that they get when visiting a BtoC Ecommerce site. In fact, when it comes to meeting those needs, manufacturers and wholesale distributors should steal a few pages out of the BtoC playbook. Gone are the days when BtoB customers had no choice but to phone or fax an order into their supplier.

  • 5 Order Management Automation Tips to Boost Ecommerce Revenue

    Take a look around you. How much of your life have you put on a schedule? At home, do you have a programmable thermostat? Is your alarm clock set to go off at the same hour every morning? Does your coffee maker begin to brew even when you’re still hitting the snooze button? We like automation because it provides the benefit of convenience without additional effort. Why not apply the same principles to your Order Management System (OMS) in an effort to simplify ...

  • The Cloud Paves the Way to International Ecommerce Expansion

    Online shopping in Australia is growing rapidly and though there’s still room for new ecommerce companies in the local market, Australian retailers are realizing that another way to grow revenues is by opening their websites to international markets. Although expanding beyond geographical borders presents many challenges with logistics and the heavy planning it entails, plenty of retailers are ready to make the move. While opening an online store to global markets is not as rigorous as opening a...

  • Why Retailers Should Prepare for the Marketplace Fairness Act of 2013 Now

    In 1992, the U.S. Supreme Court ruled that states couldn’t require businesses to collect state sales tax unless the businesses had some sort of in-state physical presence. These expanded definitions of physical presence have made it increasingly difficult for businesses to keep track of all of the jurisdictions in which they need to collect sales tax.

  • Top Tweets from #NSW13

    NetSuite SuiteWorld 2013 is behind us, and before we start looking ahead to next year’s event, it’s worth taking a look back at the connections, the lessons and the fun that was had at the most recent gathering of customers, partners and press. Some of the keynote addresses have already appeared. Here’s a look back at some of the many tweets that attendees shared.

  • How to Deliver a Superior In-Store Omnichannel Experience

    While many experts have predicted the impending doom of the traditional brick-and-mortar store, the high percentage of sales still taking place in-store at the point of sale (POS) is proof that  old channels don’t have to die—they simply need to be modified to complement and seamlessly interact with new channels. In fact, a recent report from Nielsen, “Brick by Brick: “The State of the Shopping Center,” revealed that despite the boom in online shopping, consumers are still making the majori...

  • SAP Shows up Late to Omnichannel Commerce Party

    SAP made its move into ecommerce last week, acquiring hybris for what some have estimated at $1.2 to $1.5 billion. While the move came just a day after Salesforce.com plopped down $2.5 billion for ExactTarget, SAP officials denied this was a reactionary move to Salesforce.com’s email marketing efforts. Rather, they insist there are new opportunities in ecommerce as mobile and social customers become ever more connected with, and informed about, the companies with which they’re doing business.

  • Evan Goldberg’s SuiteWorld 2013 Keynote: Future Technology for Transforming Your Business

    At SuiteWorld 2013, NetSuite’s own Dark Knight and CTO, Evan Goldberg, described how NetSuite is helping businesses transform and realize their vision. In the video from the event, Goldberg explains the enhancements NetSuite is making to the product, including new mobile capabilities, NetSuite StickEase, drag-and-drop importing of records to NetSuite files tabs, and what’s coming in the new user experience overhaul. He outlines coming billing, global financials and multi book accounting function...

  • NetSuite CEO Zach Nelson’s SuiteWorld 2013 Address: Operations Transformed, Visions Realized

    NetSuite CEO Zach Nelson opened the annual SuiteWorld event, NetSuite’s customer and partner conference, with a keynote explaining how NetSuite is helping businesses transform their operations and realize their business vision. Watch below as he describes NetSuite’s new manufacturing capabilities and its game-changing partnership with AutoDesk; how NetSuite is leaving its competitors behind; and how enterprise customers like Williams Sonoma and Qualcomm are running NetSuite to power their entrep...

  • NetSuite Joins Leading Retailers, Thought Leaders at IRCE 2013

    Staying on top of the latest trends in Ecommerce and learning how to improve your business is what the Internet Retailer Conference & Exhibition (IRCE) is all about. Billed as the world’s largest Ecommerce event, the conference features hundreds of speakers and sessions as well as an opportunity learn and network with close to 10,000 other Ecommerce professionals. Among those professionals will be NetSuite’s Andy Lloyd, general manager for commerce products, and Pete Isermann, CFO of Patriot...

  • A Dozen Reasons for Retailers to Attend SuiteWorld 2013

    Retailers today face constant change, with new technologies and customer demands constantly emerging. The advent of mobile commerce, social media, customer behavior tracking and personalization, along with omnichannel shopping present fresh challenges to retailers. To give NetSuite's retail customers a leg up on the competition, it is presenting an entire track of sessions devoted to retail at SuiteWorld 2013, May 13-16 in San Jose.  Each of these 12 dedicated retail–focused sessions i...

  • Cloud Software Sparks Award-Winning Innovation at Solio, Not Just Savings

    For many, turning to cloud software to run their business applications is an economical, agile way to free up resources and potentially get a better handle on operations. For Better Energy Systems Inc., it helped save the business while also bringing affordable, sustainable energy to people in rural Kenya. It recently earned Better Energy Systems and its CEO Andy Howe the Individual Achievement-Turnaround Award as part of the 2013 ML100 Awards.

  • NetSuite in the Twittersphere: Acquisitions, Media Coverage, and Toolkits

    NetSuite has an active and engaged community of followers, customers and fans on Twitter. Today we’re highlighting some of the feedback, comments and shout outs we saw in the last quarter. To keep up to date with the NetSuite Twitter community, be sure to follow us @NetSuite.

  • 10 Tips for Getting the Most Out of SuiteWorld 2013

    With a new location, a new slate of sessions and a wealth of new NetSuite partners and customers, SuiteWorld 2013 promises to be the best one yet. The NetSuite conference is moving from San Francisco to the San Jose Convention Center this year to accommodate the roughly 5,000 attendees expected to be at the show May 13-16. And a show with that kind of turnout with more than 180 breakout sessions requires a little preparation.

  • Five Reasons Why eCommerce Provides a Competitive Edge for WD Companies

    For most businesses, competing on price is ultimately a losing proposition. Instead, knowledge, selection and turnaround are the hallmarks of the profitable and well-positioned company. For wholesale/distributors, their customers demand a comprehensive, reliable inventory that they can reach whenever it is convenient for them.

  • FH Canada Combats Global Poverty with NetSuite.org

    As the old proverb says, “Give a man a fish and he will eat for a day. Teach a man to fish and he will eat for a lifetime.” That’s the philosophy behind NetSuite.org grantee FH Canada, which strives to help build sustainable, self-sufficient communities around the world, including Bangladesh, Uganda, Haiti, Cambodia, Guatemala and Ethiopia. As part of FH International, the Canadian branch of the organization (http://www.fhcanada.org/) focuses on aiding local communities in building and managing ...

  • UK: Customer Experience & International Expansion

    Editor’s Note: Andy Lloyd, the general manager of NetSuite’s Commerce Products, recently completed a global tour, meeting with NetSuite customers, learning about their markets, their challenges and how they’re solving them. Andy will post insights from his travels from the different regions and markets. In the UK, as in much of the world, the economy is top of mind.

  • Ecommerce Down Under: The Convenience Gap in Australia

    Editor’s Note: Andy Lloyd, the general manager of NetSuite Commerce Products, recently completed a global tour, meeting with NetSuite customers, learning about their markets, their challenges and how they’re solving them. Andy will post insights from his travels from the different regions and markets. While Australia’s economy has drawn envy in recent years from other corners of the globe, consumers and businesses down under are becoming increasingly concerned about the cooling economic conditio...

  • Matrix commerce, the perfect order, NetSuite and Retail Anywhere

    For a while now R “Ray” Wang, CEO and Principal Analyst at Constellation Research, has been discussing what he calls matrix commerce, a shift in business focus from the transaction to the engagement process. Here’s how he describes it in a recent research report: Matrix commerce describes the processes, technologies and business models emerging at the intersection of omni-channel distribution, payment technologies, demand signals, supply chains, frictionless enablers and Big Data to deliver on a...

  • What NetSuite’s Acquisition of Retail Anywhere Means for Retailers

    In case you missed the news, NetSuite broke new ground today with our acquisition of Retail Anywhere , a leading provider of multi-channel retail management solutions. We’d partnered with Retail Anywhere for years, offering retailers a popular joint solution that spans brick-and-mortar points of sale(POS) to call centers to ecommerce over desktops, laptops, smartphones and tablets. Joint NetSuite/Retail Anywhere customers we spoke with were high on the acquisition.

  • Australian Online Retailer Manages Multiple Websites Using SuiteCommerce

    Australia's largest pure-play kitchenware retailer, Kitchenware Direct, bumped up its roster of websites to 11 when it recently launched its first homewares venture, Avago.com.au. And of course, it is worth noting that all 11 websites are managed through NetSuite SuiteCommerce. Prior to NetSuite, Kitchenware Direct ran its business using a variety of systems, but due to its fast-paced growth, the company needed an integrated system to meet demands both externally and internally.

  • Enterprise Transformation in the Cloud with NetSuite

    NetSuite is increasingly the platform of choice not simply to manage business processes and accounts in the cloud, but to completely transform enterprise strategy in ways that would take years longer with conventional software. Some of the biggest brands on the Forbes 2000 see NetSuite as their best way forward to success in the highly competitive global marketplace of the 21st century. You will find NetSuite at the heart of the revolution at one of the nation's biggest clothiers, which is about...

  • Wholesale Distributor Retools for Growth with Next-Generation Ecommerce

    Competing against the likes of Grainger and Fastenal, distributors with global economies of scale, is forcing mid-market whole sale distributors to adapt quickly. Tacoma Screw Products, a family-owned company based in Tacoma, Wash., is aggressively leveraging ecommerce to strengthen its competitive position, increase share of wallet among existing customers and attract new business. The company has recently gone live on the NetSuite SuiteCommerce platform in a wholesale retooling of its tacomasc...

  • New Year’s Resolutions for Ecommerce

    Are you making New Year’s resolutions for how to run a better, more profitable ecommerce business in 2013? As both B2C and B2B ecommerce continues to grow, the New Year is full of possibilities to streamline operations and reduce costs while meeting growing customer demand for a relevant and interactive relationship with your brand. But those objectives are difficult to meet for merchants running ecommerce point solutions and legacy back-end systems.

  • Five Steps to Holiday Omnichannel Retail Success

    The peak holiday shopping season is upon us and the difference between a season that puts a company in the black and one that fails to live up to expectations requires monitoring and managing customers across all channels.. Retailers pushing to satisfy increasingly connected and empowered customers across multiple shopping channels are the ones that tend to see their holiday dreams come true. Yet, that doesn’t require the IT infrastructure of big box stores to succeed.

  • Relying on the Cloud to Succeed in Multichannel Sales

    If the packed ballroom at the Raffles Hotel in Singapore during NetSuite’s recent stopover to officially launch its new SuiteCommerce platform is any indication, it is safe to assume that Singapore is indeed a strategic market for cloud adoption. A recentwhite paper by Frost & Sullivan established that Singapore is behind only Australia and New Zealand in the adoption of the cloud, and is ahead of most other countries in the Asia Pacific region. Furthermore, ecommerce has been an increasingl...

  • For UK Wholesale Distributors, a £16 Billion Opportunity in Direct Sales

    High Street footfall continues to decline thanks to the damp squib of an English summer and the Olympics did little to console retailers. It seems that business leaders in the UK wholesale market were right to think conservatively about their sales growth, with recent research by the Centre for Economics and Business Research (Cebr) showing that over a third of wholesale distribution (WD) companies expect growth to remain static or shrink over the next year. However, there is light on the horizo...

  • What We All Learned From The Outdoor Retailer Summer Market 2012

    Last month, we sponsored and took part in the Outdoor Retailer Summer Market 2012 trade show. It was NetSuite's fourth trip to an Outdoor Retailer show, and we were there to help support our new outdoor category customers, including HydroFlask, Solio and X-1, as well as a number of other exhibitors who have been using NetSuite for years. Being on the show floor, talking to people in the outdoor industry and thinking about their business challenges really cemented why I find the outdoor wholesale...

  • Omnichannel Commerce: Are You Ready?

    Welcome to the age of omnichannel commerce. Just a few years ago, shoppers who used multiple channels did so one at a time, usually for separate transactions. But today, they move fluidly across websites, smartphones, tablets, social media, call centers and brick-and-mortar stores, giving rise to the omnichannel phenomenon that is here to stay.

  • Outdoor Retailers Thrive with the Cloud

    These are incredibly exciting times in the outdoor retail industry. Innovative products, high consumer demand and an almost audible buzz on social media are driving growth in all sorts of outdoor markets, from bicycles to camping and mountaineering gear to sleek and richly functional GPS units and audio-visual equipment. The industry’s exuberance will be on full display on August 1–5 in Salt Lake City, Utah, at the Outdoor Retailer Summer Market trade show, with hundreds of vendors showcasing th...

  • The Power of Ecommerce

    I can hear you thinking, "With a headline like that, what’s next… is he going to tell us about the power of the Internet and the magic of jet airplanes?" Actually, the headline is only half the story. The other half is, “…when connected to underlying business applications.” Imagine ecommerce as part and core of your ERP, CRM and even supply chain management applications and processes. Imagine being able to see the full customer lifecycle and ecommerce seamlessly triggering order and fulfillment,...

  • SuiteWorld Sneak Peek: Ecommerce

    You might think that after more than a decade, ecommerce would be old “been there, done that” news. Nothing could be further from the truth. As your multichannel customers reinvent themselves—connected and empowered like never before—your ecommerce website and related business processes need to keep pace.

  • Modern Business Dilemma: When Is Now Now?

    I’m a big fan of Mel Brooks and his schticky parodies, such as the 1987 cult film “Spaceballs.” In one classic scene, the Spaceballs character Dark Helmet gets comically hung up trying to understand when is “now now.” Every time I see that clip, I’m reminded how it parallels the challenges of business decision-making and how you could replace the parody with a typical business meeting. Instead of Dark Helmet and his rambling confusion over “now” and “then” (check out the YouTube clip), you can i...

  • How Outdoor Brands Are Leveraging the Cloud for Competitive Advantage

    In late January, NetSuite was a sponsor of the Outdoor Retailer Winter Market, a major event in Salt Lake City, Utah, that showcased products from companies in the outdoor recreation industry. NetSuite has been successfully servicing outdoor companies as our cloud-based business management software solutions allow these retailers to gain competitive advantage in what is an increasingly difficult space to gain visibility and differentiation.  Cloud computing (where key applications to manage...

  • Powering the Hyper Growth Small Business

    The web enables a small business to go global instantly – reaching millions of customers and hundreds of millions in a year or two where it used to take a decade or more. But if your accounting and sales systems aren’t aligned to get you where you need to do be,  because your running software like QuickBooks or Sage,  then it can slow any small business down - just as your about to hit the inflection point. The NetSuite Cloud Fuels SMB Growth Beyond The Rack is a great example of align...

  • Is a Warehouse Management System Right for You?

    A Warehouse Management System (WMS) refers to the combination of people, technology and other resources that handle the receipt and distribution of inventory to meet customer demand at appropriate service levels. The WMS will identify appropriate activities or tasks, monitor performance and simplify operations. The system is designed for optimization of inventory, space, equipment and labor.

  • Join SuiteCommerce at SuiteWorld!

    We were so excited last year at the NetSuite Partner Conference in San Francisco when NetSuite announced that in 2011 the conference was not only going to be about partners but also about customers! It was long overdue to get the entire NetSuite ecosystem together for a week, to really showcase, meet, and put a face to all the relationships we have built in the past years.  At SuiteCommerce most of our jobs are done remotely, so we get few chances to meet face to face with our customers. Th...

  • Record Number of NetSuite Partners Expected at SuiteWorld 2011

    With less than two months to go before the big event, NetSuite has already surpassed 1,000 registrants for SuiteWorld 2011 and the number of customers, partners and developers just keeps growing. While SuiteWorld 2011 is NetSuite’s first user conference, it follows on the heels of last year’s successful SuiteCloud partner-only conference. And SuiteWorld this year includes dedicated content for the NetSuite partner ecosystem.

  • Increase Your Web Sales While Reducing Your Costs!

    During the 2010 holiday shopping season, NetSuite merchants increased their online sales by an average of 24%, twice the national average! More impressively, they managed to do this while lowering their costs. Here is how they did it.

  • Learn Vertical Best Practices at NetSuite SuiteWorld

    We hope by now you’ve registered for SuiteWorld, NetSuite’s upcoming user and partner conference in San Francisco, May 8-12, 2011.  This promises to be a jammed-packed event with not only great customers from North America, Asia and Europe sharing their best practices within the industries of wholesale distribution, manufacturing, services, software, and ecommerce; but also key members of NetSuite’s product management, professional services, and partner community. I am responsible for the i...

  • SuiteDreams for Dummies

    Wiley Publishing just released NetSuite for Dummies. Now, NetSuite end users can rest easy knowing that the book is generally available at most large retail bookstores and on Amazon.com.  The book is designed to help users quickly maximize their investment in cloud ERP, by providing a comprehensive overview of NetSuite and, in some sections, detailed instructions on specific topics, in an easily digestible format.   (Wiley; ISBN: 978-0-470-19107-1; $24.99) Using the book as a guide, re...

  • SuiteWorld User Conference: What Would You Like to See in San Francisco?

    At NetSuite, we're gearing up for 2011 and our first ever user conference: SuiteWorld! We hope you're looking forward to this as much as we are. The NetSuite Nation is a strong and growing community, and we're thrilled to bring our customers and partners all together in San Francisco from May 8 – 12.

  • Expanding Ecommerce Sales Around the Globe

    The potential market for your website spans the globe, but are you ready to serve it? To sell globally, your ecommerce system needs to allow you to “go global” by supporting local currencies, languages and taxes of nations around the world.  Your ecommerce engine should be able to accept foreign currencies and convert them to the currency of your home country on the fly, based on up-to-the minute conversion rates. Your website should enable visitors to shop in their preferred language, whil...

  • Personalize Your Ecommerce Marketing Based on Customer Activity

    Personalization is the key to effective online marketing. Numerous industry studies have found that the use of personalized, targeted emails results in substantial increases in click-through rates and sales. Those same studies have found that generic “spray and pray” emails result in high levels of customer opt-out.

  • Improve Customer Satisfaction with Ecommerce Self-Service

    Today’s discriminating customers demand self-service capabilities for every aspect of their online shopping experience. If your webstore and ecommerce system don’t offer customers the self-service tools they want, you’re risking customer attrition and lost sales. Customer self-service should be a hallmark of your ecommerce system in giving shoppers 24/7 visibility and control.

  • Get Your Website Ready for the Shopping Season

    Your Ecommerce Platform Needs Strong SEO and Cart Conversion Capabilities During this busy shopping season, it’s critical that your website can be easily found by shoppers and that they successfully complete orders. This peak season is the perfect time to size up your online sales performance and identify areas for improvement in your ecommerce platform technology and processes. For shoppers to find your website, your ecommerce platform needs to provide strong search engine optimization (SEO) fe...

  • Integrate Your Website and Order Management to Improve Efficiency and Satisfaction

    In fiercely competitive online markets, ecommerce merchants need every advantage to improve operational efficiency, speed product delivery and ensure customer satisfaction. Tight integration between your ecommerce website and order management system is a surefire way to meet those objectives. Done right, optimizing your order management processes can reduce your costs by 5% to 17% and improve customer satisfaction by 8% to 19%, according to the National Retail Federation.

  • The Order Management Challenge at Today’s Small Businesses

    Order management at today’s small businesses is a sorely underinvested area – whether you’re a retailer, a wholesale distributor, or any other volume order based business. I’m not talking about just the processing of a web order, or shipping a product, or sending out an invoice. I’m talking about optimizing the whole process - from soup to nuts.

  • Stop the Software Integrations!

    For many years, small businesses have been purchasing “best-of-breed” business systems for every department of their organization and then dealing with the repercussions of those decisions later.  It makes sense at first because this approach solves your most immediate pain, shuts up the most loudly screaming department head for awhile, and seems to be the least complicated way of solving their problems.  So companies end up with one system for sales, another for accounting, maybe Exce...

  • Close Abandoned Shopping Carts with Intelligent Ecommerce Business Software

    An abandoned shopping cart should not mean a lost sale. With effective marketing you can convert a majority of your abandoned carts into sales. The shopper has already told you what products they're interested in.

  • Increase existing customer sales with Business Software that can provide targeted marketing campaign

    It's less expensive to keep a current customer than to acquire a new one. With that in mind, there are simple marketing techniques you can implement to keep your shoppers coming back. Start with understanding the lifecycle of your products and your customers.

  • Understand the true ROI of web marketing campaigns with multi-channel Business Software

    To understand the true ROI of your web marketing campaigns you need to capture lifetime value. You need to understand how much revenue the campaign generated not just on the shopper's initial visit, but throughout their lifetime. A campaign that generates a customer that places recurring orders for an extended period of time is much more valuable than a campaign that brings a one time shopper.

  • SuiteApp Spotlight: Bringing Cloud Content Management to NetSuite with Box.net

    Did you ever send a document to a customer only to find out it did not include the last edits from a colleague because those are still stuck in your inbox? You store a lot of business information in NetSuite and use NetSuite to collaborate with colleagues around that information. Can NetSuite also help you to collaborate around - say - spreadsheets?

  • Gartner’s Ecommerce MQ Positions NetSuite in Visionaries Quadrant

    NetSuite Ecommerce was once again positioned in the Visionary section of Gartner’s Magic Quadrant.  The leading industry analyst reviews all of the major ecommerce players.  For the second year running, Gartner put NetSuite in the Visionary quadrant, right alongside Demandware, and only behind two multi-million dollar solutions – ATG and IBM WebSphere.

  • We'll see you at Internet Retailer Conference & Exhibition 2010

    The excitement is building here at NetSuite with a week to go for IRCE 2010. This event brings together 6000+ e-retailers and features 90+ sessions on various e-commerce trends. It will be held from June 8-11 at the McCormick Place in Chicago.

  • Lead Nurturing with NetSuite CRM

    Traditionally organizations have spent a lot of money to generate leads however that has not necessarily guaranteed conversion to better opportunities or increased sales. So how can organizations make the most out of the large number of “not ready to buy” leads? The old process of directly handing those leads over to sales is resulting in fewer conversions and increasing complaints about bad leads.

  • Increase Traffic and Conversions with Targeted Microsites

    Microsites have better search engine ranking and higher conversion rates than large, complicated web sites.  Microsites are separate web sites that you build for individual products or lines of products.  Because the site is very specific, it receives higher search engine ranking for those products than a site that has many other types of products.  And because the shopper is not confused with information that is irrelevant to their search, they have less distractions an...

  • Quickly adding "The Official NetSuite Blog" RSS feed to your home page dashboard

    Now that we have this wonderful blog going, wouldn't it be great if you could view all the latest posts from within your NetSuite application? NetSuite dashboards allow you to display key data and content from within the application and from external sources so that you can get a real-time snapshot of everything about your business. With a few clicks, the RSS dashboard portlet allows content from any source that has RSS feeds to show up in NetSuite.

  • Are you and your web store ready for the Holiday Shopping Rush?

    As we get closer to the holiday shopping season, many web stores expect to see a significant increase in site traffic this month. Making sure that your sites are prepared to handle the holiday traffic, operate smoothly, and maintain the performance level you and your customers expect naturally becomes a top priority for e-tailers during this time of the year. Here are a few tips and best practices that can help you to further optimize the performance of your NetSuite web store for the upcoming h...