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Venture Capital vs. Private Equity Funding & How to Prepare for It

Posted by Kendall Fisher, Executive Producer and Host of The NetSuite Podcast

Whether you’re an entrepreneur ready to take off with your idea or a business leader guiding a startup through the trials and tribulations of growth, part of your day is undoubtedly dedicated to seeking funding and maintaining healthy relationships with investors.

Plain and simple: It’s no easy feat.

Thus, on this episode of “The NetSuite Podcast,” we sat down with Oracle NetSuite’s Global Head of Private Equity and Venture Capital Practice, Rahul Puri, to provide insight on the process and help ease some of the challenges that surround it.

Puri dives into PE and VC funding, their differences and the appropriate time in a company’s lifecycle to pursue one or the other. He reveals some of the trends he’s seeing amid PE and VC funding—including an influx in capital—and how that impacts a growing company, especially in time-to-exit. He also addresses competition in the VC market, the overlap of PE in that space and what it means for startups of varying series and sizes.


Finally, Puri addresses the importance of a digital partner to automate processes for sponsor-backed companies and investor firms—a partnership that’s key to a successful relationship on both ends. He explains how NetSuite’s SuiteSuccess model provides the streamlined platform as well as the support both firms and sponsor-backed companies need to effectively scale, reiterating that time-to-value and minimal risk are critical to the process.

However, whether you’re a NetSuite customer or not, Puri encourages business leaders to reach out to him and his team with questions regarding PE or VC funding, noting his No.1 piece of advice: “It never hurts to ask.”