NetSuite Blog

Everything listed under: Advertising Media and Publishing Industry

  • 3 Key Takeaways from SuiteWorld for Advertising, Media & Publishing

    Throughout SuiteWorld, companies shared how they are using NetSuite to modernize their business and transform the markets they serve. A lot of new information and exciting opportunities for the advertising, media and publishing (AMP) industry surfaced at the event and now is an exciting time as our industry’s landscape is constantly in flux. Customers like Prophet, Bankrate and Ford Direct were some of the industry experts leading the charge in change.

  • Evan Goldberg’s SuiteWorld 2017 Keynote: Ready, Set, Next

    In his keynote for SuiteWorld 2017, NetSuite Executive Vice President details all the new features in NetSuite, including global expansion, industry solutions, omnichannel commerce, global supply chain automation, advanced bill of materials, time sheets in SRP, project profitability reporting, NetSuite for Agencies, NetSuite’s commitment to nonprofits, performance improvements, SuiteCloud platform enhancements, and new integrations between NetSuite and Oracle Planning and Budgeting.

  • Jim McGeever, Mark Hurd Promise More, More, More in SuiteWorld 2017 Keynote: Next Starts Now

    In the opening keynote from SuiteWorld 2017, NetSuite Global Business Unit Executive Vice President Jim McGeever shares what’s next for NetSuite and the industry. McGeever announces SuiteSuccess, a new industry cloud solution, and SuitePeople, core HR functionality built onto the NetSuite platform.

  • With NetSuite OneWorld, Bankrate Gains Strong Controls, Empowers Finance

    When Eric Luehmann joined Bankrate in 2015 to transform its financial processes, he came with a mindset that the systems had to work for the people, not the other way around. “We have a lot of veterans in the financial media space with a lot of expertise, but without a proper system in place to achieve their full potential, what good is it?,” said Luehmann, senior director of financial systems for Bankrate’s portfolio of consumer financial sites.

  • A Limitless Creative World – Advertising, Media & Publishing Guide to SuiteWorld 2017

    Over the past year, NetSuite has invested thousands of hours of time and resources into building out our Advertising, Media and Publishing (AMP) vertical. SuiteWorld 2017 is indicative of that trend, and this year we will have our first ever dedicated industry keynote. Aside from the industry specific keynotes, we have 175+ sessions over the three days, allowing each attendee to create their own SuiteWorld experience.

  • Forthea Elevates its Commitment to Client Transparency with NetSuite’s Unified CRM, Financials and Project Management

    For a company operating in the sometimes opaque world of marketing services, Forthea had its work cut out for itself—building a company based on transparency with its clients. Named for both Fortuna, the goddess of luck and fortune, and Thea, the goddess of wisdom, the Houston-based internet marketing firm saw rapid growth thanks to the strategy that put an emphasis on clearly communicating value to clients in an industry that can be overwhelming for the uninitiated.

  • SheKnows Media Consolidates Multiple Systems onto NetSuite OneWorld Extends Leadership in Women’s-Focused Digital Publishing

    SheKnows Media built its growing women’s-focused digital publishing empire on the foundation that it knows its voice and its impassioned audience. It’s a promise that has kept advertisers flocking to SheKnows Media properties that reach more than 70+ million unique visitors every month.

  • A Flexible Business Workflow Platform is no Longer a ‘Nice to Have’ in the World of the Modern Ad Agency

    Agency competition was stiffer in 2016 than ever before, and clients have become well aware of their position of power. Furthermore, the number of account reviews and disruption caused in part by the K2 Report from the Association of National Advertisers, which revealed numerous non-transparent business practices, including cash rebates to media agencies, has created both more uncertainty and opportunity in the marketplace.

  • Top Trends for Media, Publishing and Entertainment in 2017

    Perhaps no industry has been affected so deeply, so rapidly by the cloud economy as media, publishing and entertainment. Barriers to entry are down and talent abounds. In 2017, we can expect that change will continue as consumers will be flooded with rich content and an array of choices on how to consume and pay for it.