NetSuite Blog

Everything listed under: Advertising Media and Publishing Industry

  • Advertising and Finance Experts Discuss Need for Transparency at ANA Show

    Brand/Agency negotiations are at the front of the conversation. "Buyer beware" isn’t how corporate marketing managers have traditionally thought of their ad agencies. But marketers have been asking tough questions, especially amid talks of ad fraud and recent charges of pervasive agency kickbacks

  • Overcoming Ad Agency’s Main Challenges with Cloud SRP

    Advertising is a highly creative -- and highly competitive -- field.  A quality campaign can make or break an advertising agency's reputation, but it won't keep it in business unless that agency also knows how to manage their team, hit deadlines, adhere to tight budgets, and give clients the visibility into the status of their projects that they crave.Fortunately, most of this operational side of advertising can be handled by cloud-based, Services Resource Planning (SRP) software. &nbs...