NetSuite Blog

It's less expensive to keep a current customer than to acquire a new one. With that in mind, there are simple marketing techniques you can implement to keep your shoppers coming back. Start with understanding the lifecycle of your products and your customers.

To understand the true ROI of your web marketing campaigns you need to capture lifetime value. You need to understand how much revenue the campaign generated not just on the shopper's initial visit, but throughout their lifetime. A campaign that generates a customer that places recurring orders for an extended period of time is much more valuable than a campaign that brings a one time shopper.

Did you ever send a document to a customer only to find out it did not include the last edits from a colleague because those are still stuck in your inbox?You store a lot of business information in NetSuite and use NetSuite to collaborate with colleagues around that information. Can NetSuite also help you to collaborate around - say - spreadsheets?NetSuite is very good at manipulating business information that is stored in standard and custom records and making that information available to ever...

NetSuite Ecommerce was once again positioned in the Visionary section of Gartner’s Magic Quadrant.  The leading industry analyst reviews all of the major ecommerce players.  For the second year running, Gartner put NetSuite in the Visionary quadrant, right alongside Demandware, and only behind two multi-million dollar solutions – ATG and IBM WebSphere.

Now we're right in the middle of 2010, it feels like a good time to check in and see how the adoption of cloud computing is progressing. Especially so, given we're now emerging from one of the worst recessions on record. Is the reality matching up to the buzz?

The excitement is building here at NetSuite with a week to go for IRCE 2010. This event brings together 6000+ e-retailers and features 90+ sessions on various e-commerce trends. It will be held from June 8-11 at the McCormick Place in Chicago.

Last week the SIIA (Software & Information Industry Association) hosted the 2010 All About the Cloud conference in San Francisco. This conference is 2.5 days packed with information on the latest trends and developments in the industry. Attendees and exhibitors encompassed software companies from start-up stage to blue chip, Fortune 100 companies, as well as service providers who provide on-premise vendors with services that will help them make the leap to the cloud.On the second day of the ...

Thanks to all those who attended SuiteCloud 2010 – the annual NetSuite partner conference! We appreciate all our sponsor participation and partner turnout of over 500 attendees. In case you are a NetSuite partner who wasn't able to attend, here’s what you missed: Zach Nelson, CEO of NetSuite, kicked off the conference with a special launch event on Wednesday night.

We often see customers who are moving to NetSuite from a very basic systems architecture (quite frequently a bunch of Excel spreadsheets) and want to change everything in one fell swoop. They talk to SaaS vendors such as NetSuite, they see what the product’s capable of, and they start thinking big. Very, very big.