NetSuite Blog

The potential market for your website spans the globe, but are you ready to serve it? To sell globally, your ecommerce system needs to allow you to “go global” by supporting local currencies, languages and taxes of nations around the world.  Your ecommerce engine should be able to accept foreign currencies and convert them to the currency of your home country on the fly, based on up-to-the minute conversion rates. Your website should enable visitors to shop in their preferred language, whil...

Personalization is the key to effective online marketing. Numerous industry studies have found that the use of personalized, targeted emails results in substantial increases in click-through rates and sales. Those same studies have found that generic “spray and pray” emails result in high levels of customer opt-out.

Today’s discriminating customers demand self-service capabilities for every aspect of their online shopping experience. If your webstore and ecommerce system don’t offer customers the self-service tools they want, you’re risking customer attrition and lost sales. Customer self-service should be a hallmark of your ecommerce system in giving shoppers 24/7 visibility and control.

Your Ecommerce Platform Needs Strong SEO and Cart Conversion Capabilities During this busy shopping season, it’s critical that your website can be easily found by shoppers and that they successfully complete orders. This peak season is the perfect time to size up your online sales performance and identify areas for improvement in your ecommerce platform technology and processes. For shoppers to find your website, your ecommerce platform needs to provide strong search engine optimization (SEO) fe...

When delivering projects is your business, visibility means managing the here and now, such as timesheet and expense management, resource management and consultant skills tracking.  But it also means looking ahead at the business, projects and concerns barreling down the road at you—and whether you have the resources, skills and expertise to address them. True visibility means real-time reporting on project and sales pipelines and then forecasting resources that they will demand. It means b...

In fiercely competitive online markets, ecommerce merchants need every advantage to improve operational efficiency, speed product delivery and ensure customer satisfaction. Tight integration between your ecommerce website and order management system is a surefire way to meet those objectives. Done right, optimizing your order management processes can reduce your costs by 5% to 17% and improve customer satisfaction by 8% to 19%, according to the National Retail Federation.

Industry analyst Dan Woods recently published a white paper called “The Million Dollar Misperception” that examines some of the mistakes mid-size manufacturing companies make in their efforts to scale, grow and expand. A Forbes columnist who heads CITO Research, Woods delivers valuable analysis and insights into what he calls the “waves of change” that are rocking manufacturing. (Download your copy of the white paper here).

I recently presented at the Springboard Research Cloud Seminar in Sydney on the benefits of Cloud Computing and the types of business management insights and efficiencies that Cloud-based applications like NetSuite OneWorld can bring to global companies.  There, just as at Oracle OpenWorld a week later and any number of similar events that have been held around the world in recent months, the question 'what exactly is Cloud Computing?' was asked and how can you tell the difference between r...

The appetite for cloud computing applications among businesses today is dramatic, with leading analyst firms like IDC, forecasting cloud computing to grow six times faster than all software over the next few years.  With more and more companies turning their backs on stone-age on-premise software that’s expensive to buy and run, it’s no surprise that the old on-premise vendors, like SAP, that became addicted to peddling multi-million dollar ERP deployments are frantically trying to jump int...