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How NetSuite Helps Mexican Ecommerce Company Ibushak ‘Focus On What Matters’ During Massive Growth

Posted by Kendall Fisher, Executive Producer and Host of The NetSuite Podcast

In 2004, Ibushak—a Mexican ecommerce provider helping companies of all sizes sell and distribute products across Latin America—was fulfilling 40 orders a day. Fast forward to 2019, and the company is now seeing 2,500 orders a day.

That’s a tremendous amount of growth in a short period of time, and something that co-founder and CEO Mauricio Bouzali believes couldn’t be done had he not decided to implement Oracle NetSuite in 2015.

On this episode of “The NetSuite Podcast,” Bouzali takes us through Ibushak’s growth journey—from the moment he and his brother decided the Mexican marketplace needed a company like Ibushak, to developing partnerships with small, medium and Fortune 100 companies, to its 140% year-over-year growth.

Bouzali dives into NetSuite’s support in this growth, becoming “the heart” (as he puts it) of Ibushak and touching every part of the company. He says NetSuite’s biggest impact has been allowing him and other members of the leadership team to step away from operations, and rather, focus on what matters: Continuing to grow the company, always meeting customer expectations and discovering new technologies—like AI and BI—to further advance Ibushak’s competitive stance in the industry.

In fact, Bouzali concludes with one piece of advice for companies that are currently considering NetSuite: “The best day to implement NetSuite is yesterday.”


To hear Ibushak’s full success story, listen to the episode on Apple Podcasts, Soundcloud or YouTube.